What is quad-play for the business market?

Posted on May 19 2015 | Make a comment

We’ve all heard of quad-play with regards to the consumer market right, where phone, broadband, TV/content and mobile all come from a single provider? The high-profile mergers and acquisitions currently taking place within the mobile market – between BT and EE and also Three and O2 – are expected to be followed by a major push to encourage quad-play uptake by home users. But what about the business market? Is there a market for quad-play there and, if there is, what would the bundle look like?

Traditionally, the consumer market always followed the business market with regards to adoption of the latest technologies and trends. But that’s changed over recent years and now it’s often the other way around. Consumers use a device, service or application at home, become familiar with it and then advocate its use in the workplace; that’s how BYOD (Bring Your Own Device) started and we’ve seen countless examples of it over recent years – VoIP, cloud computing, tablets and smart phones are just a few.

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Will it be third time lucky for the ‘Snooper’s Charter’?

Posted on May 13 2015 | Make a comment

Following the election of our new Conservative Government last week and Mr Cameron’s re-appointment of Theresa May as Secretary of State, rumours are now rife that one of the first items on her agenda is to reignite the highly controversial ‘Snooper’s Charter’. Will it be third time lucky for Theresa May?

Shortly after the Conservative’s election win was confirmed, May reportedly commented that implementing the Communications Data Bill or ‘Snooper’s Charter’ as it has been nicknamed, is a key priority for her and her party.

Her last attempt to introduce this Bill was blocked by the Liberal Democrat part of the coalition Government who had concerns over its impact on privacy and freedom of expression. Interestingly, in their own pre-election manifesto they had planned to introduce a significantly different new ‘Digital Bill of Rights’.

May said: “David Cameron has already said, and I’ve said, that a Conservative government would be giving the security agencies and law enforcement agencies the powers that they need to ensure they’re keeping up to date as people communicate with communications data.

We were prevented from bringing in that legislation into the last government because of the coalition with the Liberal Democrats and we are determined to bring that through, because we believe that is necessary to maintain the capabilities for our law enforcement agencies such that they can continue to do the excellent job, day in and day out, of keeping us safe and secure.”

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Can Internet.org coexist with net neutrality?

Posted on Apr 29 2015 | Make a comment

Facebook founder, Mark Zuckerberg has come under scrutiny for his latest Internet.org initiative after concerned partners in India have argued it could pose a threat to net neutrality.

The Internet.org project aims to provide end users within some of the world’s poorest countries (initially at least) with free access to some Internet content which is paid for by the content provider rather than the end user. Surely, providing the poorest people with free access to the Internet is a good thing, right?

In principle, yes it is. However, to do that the cost of delivering that content to the end user is paid for by the content provider rather than the end user. Therefore, this project is only granting free access to limited content and this is where the problem lies. The concern is that this goes against the fundamental principles of net neutrality, which requires all content on the Internet to be treated equally and therefore accessed equally. The Internet.org project will only provide free access to content from partners that are involved in the project and are therefore paying for access to their own service – which is the fundamental opposite of net neutrality!

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Election 2015: How will it affect our industry?

Posted on Apr 21 2015 | Make a comment

It’s election time again and the party manifestos are already starting to emerge. This led us to wonder what impact each of the main parties’ pre-election promises could have on our industry if they’re elected, specifically in terms of broadband coverage, eradicating the not-spots and the ongoing surveillance vs privacy debate. We are politically neutral and are simply describing the information provided by each of the major parties so far. It is for you to judge which you think is the best.

In alphabetical order, here’s the full detail:


The Conservative manifesto is probably the most obvious as they clearly plan to continue with the objectives they have already started. They will continue with their existing plans to deliver superfast broadband to 95% of the UK by 2017 using the BDUK system and support providers’ deployment of ‘ultrafast’ broadband as they stated in the recent Budget.

David Cameron stated: “We will deliver the next generation of UK infrastructure: more roads and broadband, High Speed 2 and rail improvements across the nation.

You asked that while we got Britain back living within her means, we should invest in the things that really matter… science, superfast broadband, our railways and roads. 40,000 homes and business connected to superfast broadband every week.”

They will also explore the options of near universal superfast broadband coverage across the UK by 2018, offer Connection Vouchers (worth up to £3,000) to 50 cities and surrounding areas in order to help businesses install superfast broadband and review the potential for adjusting the current Universal Service Obligation to include a 5Mbps broadband speed requirement.

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Meet the author – Darren Farnden

Posted on Apr 17 2015 | Make a comment
Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

It’s time to introduce Entanet’s Head of Marketing and keen Opinion author, Darren Farnden…

How long have you worked at Entanet?

I started at Entanet in April 2006 so 9 years now.

 What are your key responsibilities within the business and what are your areas of expertise?

I run Entanet’s small but truly dynamic marketing team. A member of the management team, I’m responsible for ensuring we translate the company’s strategic direction into a plan that supports the business internally and our channel partners externally. This means we take ownership of everything from maintaining a high profile in the market, providing our own sales team and also partners with support and intelligence to help them sell, right through to communication with existing partners and attracting new ones and nurturing their interest. We’re sometimes fondly known as the colouring in department but we know we’d be missed.

With regards to opinion, which topics do you usually cover and why?

I cover quite a range of subjects – obviously anything directly linked to marketing such as the growing opportunities for resellers in social media, adhering to connectivity advertising rules and several of our selling related guides and eBooks. I’ve also previously discussed the Government’s plans to tackle copyright infringement through the controversial DEA and most recently discussed the pros and cons of classifying broadband as a utility.

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