Entanet marketing team recognised for outstanding achievement and innovation
14 May 2014
The marketing team at Entanet, the UK’s leading wholesaler of connectivity services, has been recognised for its consistent effort and innovation, being named as Vendor Channel Marketing Team of the Year in the 2014 Comms Dealer Sales Awards. The team was also Highly Commended in the Vendor Channel Marketing Campaign of the Year category.
The award and commendation are recognition of the team’s dedication and focus on delivering a marketing strategy that attracts new partners and strengthens relationships with existing ones, says Darren Farnden, Head of Marketing at Entanet.
“Over the past year we’ve concentrated on communicating to existing and new partners what it means to work with us successfully. We set out to be recognised as a thought-leader with a real passion for helping resellers to capitalise on their opportunities. By combining a structured approach with imaginative thinking, we’ve achieved some really positive results. The Channel Marketing Team of the Year award is a testament to those efforts and the contribution the team has made to furthering Entanet’s reputation as a reliable and consistent provider of wholesale connectivity services. I’m very proud of our team.”
Entanet’s channel-focused marketing strategy aims to encourage business among existing partners and cultivate strong relationships with new partners. It combines strong inbound marketing activities and structured processes with innovative content generation designed to demonstrate the benefits of working with Entanet to partners and encourage them to work actively with the company’s sales and service delivery teams.
Innovations have included the production and distribution of a number of educative eBooks, regular blogging on key issues and extensive use of social media to ensure key messages reach both mainstream and targeted audiences across the communications and IT channels. Over the past year, Entanet saw a 25 percent rise in the number of visitors to its website and increased its social media followers on Twitter by 72 percent, by 60 percent on LinkedIn and by 51 percent on Facebook.
The team has also run lead generation campaigns and, through this and other activities, produced more than 1,100 new business leads for its sales team. It also created a responsive, mobile-friendly website and integrated its inbound marketing processes with a new company-wide CRM system.