How to use a PWAN to promote customer loyalty

Posted on Oct 25 2016 | Make a comment
Stephen Barclay, Sales Director

Stephen Barclay, Sales Director

We’ve sung the praises of PWAN solutions many times on our opinion blog and while there are a great number of channel resellers who are tuned in to the opportunities that they provide, there are those who aren’t sure how to continue extracting value from them once the solution has gone live.

Our latest ebook, which is free to download, provides the information that you’ll need to provide an ongoing and proactive PWAN monitoring and maintenance service to your customers, ensuring that you don’t fall into the trap of playing messenger between your customer and supplier when problems occur. Providing such value-added services not only give you additional revenue-producing opportunities but will also build trust in your brand and keep your customers coming back to you for more.

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Defining business-grade connectivity

Posted on Oct 11 2016 | Make a comment

Paul Diamond, Chief Operating Officer

For too long, the comms industry has followed, perhaps blindly, a product-led sales strategy to satiate the desire of business and residential customers alike wanting immediate access to the latest and greatest technologies that promise easier, quicker and simpler access to data. But the easy sale doesn’t always make for an appropriate solution to the user’s needs, after all there is no such thing as an off-the-shelf-one-size-fits-all solution.

Instead, resellers have an opportunity to set themselves apart from the pack by putting the basic business principle of ‘know your customer’ to work and looking first at the customer’s need rather than a product set with a particular commission level. More specifically, this means determining what a user intends to use their IP connection for, how reliant they’ll be on it, what their available budget is and how much peace of mind is needed in terms of business continuity.

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Why upload isn’t on the up

Posted on Sep 21 2016 | Make a comment

At the risk of getting the prize for stating the obvious, we’re all using more data. Consumers are increasingly opting for unlimited packages for their fixed line broadband and competition in the mobile data marketplace continues to develop at a pace. Ofcom, in its annual report, consistently issues data proving that the domain of Homo Informaticus continues to grow year-on-year. To feed this unquenchable thirst the regulator has been working on behalf of the Government to figure out how best to implement the proposed Universal Service Obligation (USO), which will give everyone in Britain the ‘legal right’ to request a broadband connection providing download speeds of around 10Mbps. But for many the issue is that all of the improvements to national broadband coverage – be it the USO or the BDUK rollout of superfast broadband – are focused on download speeds and aren’t looking to improve upload speeds to the same degree.

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What you haven’t been told about BEREC’s net neutrality guidelines

Posted on Sep 06 2016 | Make a comment

This time last week we were readying ourselves for BEREC (that’s the Body of European Regulators for Electronic Communications to you and us) to publish its latest round of guidance on net neutrality. The guidelines that it’s produced aim to help Ofcom (and its European counterparts) enforce the “common rules to safeguard equal and non-discriminatory treatment of traffic in the provision of internet access services and related end-users’ rights” that came into force in November 2015. Following BEREC’s press conference, it didn’t take long for net neutrality advocates to declare the guidelines a victory for civil society. Meanwhile, telecoms companies across Europe and America, who have been campaigning to be able to exploit the Internet’s commercial opportunities to their fullest extent (this doesn’t include Entanet we hasten to add), gave their views on “a missed opportunity” through gritted teeth.

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How to start small with Big Data

Posted on Aug 31 2016 | Make a comment

It seems you can’t read anything marketing related these days without encountering at least one mention of ‘Big Data’, the latest ‘it’ thing that helps businesses to build a single view of the customer for better business efficiency and greater sales and marketing success. But the smaller business can often be overwhelmed or put off investing in data analysis – after all, the thought of having to fund massive data warehouses with enough hardware and bandwidth to cater for zetabytes of data and the teams of analysts needed to interpret all of the information produced is enough to give any SME owner palpitations. Sometimes it’s less about the resources needed to make use of Big Data and more about where to begin – with data available in large quantities, how do you know that you’re working with the right data and how do you turn the insight generated into actions that will have a positive impact on the business? The good news is that it’s possible to start small with Big Data, working in an incremental way to slowly build up how you use customer data and insight to develop your customer centric sales and marketing activity that will have a positive effect on your business.

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