Home | Blog | Poll: What do you think of the new ASA/CAP speed advertising guidelines?

SharePoll: What do you think of the new ASA/CAP speed advertising guidelines?

The new ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) guidelines, which are set to change the way providers advertise broadband speeds and ‘unlimited’ broadband, are now in full force. We covered the topic back in October: Opinion: ASA broadband guidelines – What will it mean for resellers?

The new guidelines will mean broadband providers are no longer able to advertise speeds based on the theoretical maximum the technology can achieve e.g. ‘up to 24Mbps for ADSL2+’. Instead, providers must advertise their packages based on the speeds that at least 10 percent of their customer base can achieve. Providers must also ensure this information is updated every six months, whilst reiterating that the customer may not actually achieve such speeds.

We would like to know what your views are on these new guidelines and have therefore added a new poll to gather your thoughts. Please also feel free to leave us a comment below.

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