You’re aware of what your competitors are up to aren’t you? You know what products they offer and how much they charge? That’s all you need to know, right? Well actually, you may well be missing a trick or two by not evaluating other areas of their business and seeing how you measure up. Benchmarking your business objectives, positioning and marketing against that of your leading competitors could help you gain valuable insights into your own performance and highlight areas of improvement or new opportunities.
Our new eBook ‘7 Things You Must Know About Your Competitors’ explains 7 of the key areas to consider when trying to differentiate yourself.
Have your say!
Are you proactively benchmarking against your competitors? Do you find it useful or do you think it’s a waste of time? Have your comparisons helped you to identify key opportunities? Share your experiences and views by leaving us a comment below.
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