Corporate Social Responsibility (CSR), also known as ‘Social Impact’, isn’t just throwing a few quid to a charity each Christmas or sponsoring the Sales Manager’s half marathon, it’s much more than that and if implemented correctly, can have a truly positive effect on your business from improving staff motivation and productivity, through to reducing costs, improving public perception, reducing risk and increasing sales. Perhaps that’s why 64% of CEOs increased investment in Corporate Social Responsibility in 2016.
- Huffington Post: 64% of CEOs Are Increasing Investment in Corporate Social Responsibility in 2016 – Here’s Why
Our updated eBook explains how implementing a CSR strategy could make a positive difference to your business and the key considerations you need in place to ensure it works effectively.
Whilst we’re on the subject of CSR and charitable activities – 25 members of the Entanet team are undertaking the Tough Mudder Challenge this May to raise more than £6,000 for Sands (Stillborn And Neo-natal Death Charity). If you’d like to support #teamenta please donate via our JustGiving page and use #teamenta in the comments section. Thanks for your support, we – and Sands – appreciate every penny!
Have your say!
Do you think CSR strategies are beneficial to businesses or not? Do you already have a strategy implemented or is this something you’ve been considering? Let us know your thoughts on CSR and if you found our eBook helpful or not by leaving us a comment below.
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- Wikipedia: Corporate social responsibility
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- CauseGood: The Case for Cause Marketing — Statistics for Businesses & Nonprofits
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