Although the concept of digital transformation (aka digitisation, digitalisation or DX for short) has been around since as early as 2010, it’s really taken off in the last year, with Google searches for the term reaching a peak in November. It’s more than just a buzzword though; looking beyond the hype you can see the trend of businesses of all sizes “investing in new technology and business models with a specific focus on customer experience”. With this focus on providing the best possible customer experience (who, let’s be honest, vote with their feet) it’s obvious that businesses of all sizes must embrace DX in order to remain competitive. The good news is that, as a communications reseller, you’re in a great position to capitalise on the opportunities that businesses going through their DX journey bring because, quite simply, without connectivity DX is dead.Read More »
We’re not talking about being ready with your wellies and your sledge here. Rather, Is your business ready for any potential issues the forecasted bad weather could bring? Do you have an effective disaster recovery plan in place in case your comms go down or your staff can’t get into work? Are your customers ready? Or are you going to receive a high volume of calls from potentially disgruntled customers?
You might think “well it’s a bit late talking about this now, the snow is due later this week” but we did warn you back in the summer with our “Help your customers to keep calm & carry on” article that describes the ways in which modern technologies can help you and your customers implement effective disaster recovery solutions, take advantage of increased flexibility and resilience and reap the financial rewards.Read More »
It seems you can’t read anything marketing related these days without encountering at least one mention of ‘Big Data’, the latest ‘it’ thing that helps businesses to build a single view of the customer for better business efficiency and greater sales and marketing success. But the smaller business can often be overwhelmed or put off investing in data analysis – after all, the thought of having to fund massive data warehouses with enough hardware and bandwidth to cater for zetabytes of data and the teams of analysts needed to interpret all of the information produced is enough to give any SME owner palpitations. Sometimes it’s less about the resources needed to make use of Big Data and more about where to begin – with data available in large quantities, how do you know that you’re working with the right data and how do you turn the insight generated into actions that will have a positive impact on the business? The good news is that it’s possible to start small with Big Data, working in an incremental way to slowly build up how you use customer data and insight to develop your customer centric sales and marketing activity that will have a positive effect on your business.Read More »
The sun might be out at the moment, but with only 20 weeks left of 2016 we’ll very soon find ourselves in the midst of The Great British Winter and the onslaught of bad weather that this usually brings. For the business owner, this can be extremely costly and not just to the bottom line. Lower staff productivity, absenteeism and damage to infrastructure all have a disrupting impact on business continuity.
In fact, the Chartered Management Institute reported that 77% of organisations were adversely affected by the heavy snowfall experienced during the winter of 2012 when 63% of people were unable to go to work because of travel disruption; 46% of people had issues with school closures/childcare; 43% of external meetings and business trips were cancelled; 40% suffered loss of IT and 27% suffered loss of telecoms.Read More »
Shock, awe, disgust, celebration. Whatever your reaction, nobody ever expected that we’d be left with no leadership and no plan of action. With David Cameron’s resignation, George Osborne and Theresa May keeping a very low profile and Boris Johnson off playing cricket, one may be forgiven for thinking our government has gone AWOL in the wake of last week’s Referendum vote. In any case, there is no firm plan and we’re all left scratching our heads as to what Brexit actually means for our country, our personal lives and the industry that we represent.
Since businesses are keeping the country ticking over while the politicians scrabble around to decide who’s in charge and what needs to be done, we thought we’d seize the opportunity to remind Whitehall what needs to be considered so that the connectivity industry can depart from the EU as painlessly as possible.Read More »