Meet the author – Neil Watson

Posted on Dec 02 2014 by Neil Watson | Comments Off on Meet the author – Neil Watson

It’s time for another ‘meet the author’ article and this time we are introducing our Head of Service Operations, Neil Watson…

How long have you worked at Entanet?

I’ve not long surpassed my 8 year anniversary – and boy has it gone quickly!

What are your key responsibilities within the business and what are your areas of expertise?

I’m responsible for running the technical support, customer services, premier support and solutions provision teams.

With regards to opinion, which topics do you usually cover and why?

I tend to cover a range of subjects from net neutrality, data retention to BDUK and anything operational. Net neutrality is a key principle of the Internet and any attempt to create a multi-tiered access, especially for commercial gains, should be resisted. I’ve also covered content controls and, whilst anyone that could be considered vulnerable should be protected, I don’t believe that forcing ISPs to become the front line of such controls is a sensible approach – I’d much prefer to tackle the causes rather than implement something that will be simple to circumnavigate.

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Are we approaching the zettabyte era?

Posted on Oct 14 2014 by Paul Heritage-Redpath | Comments Off on Are we approaching the zettabyte era?
Categories : Business, Network

Bandwidth consumption is growing at a pretty amazing rate as we utilise the Internet’s protocol either publicly or privately more and more throughout our daily lives. Forecasters predict emerging trends such as M2M (machine to machine), the ‘Internet of Things’ and ‘wearable devices’ will fuel that ever increasing demand for bandwidth even further.

In its latest Visual Networking Index Forecast, Cisco predicts over 1.4 zettabytes of data will be flowing over global networks by 2017. It’s easy to see how this immense amount of data could be reached when you consider that, according to Nielsen’s law of Internet Bandwidth, users’ bandwidth grows by 50% per year (10% less than Moore’s Law) and Cisco predicts around 3.6 billion people are expected to be online by 2017 (up from 2.3 billion currently).

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Is broadband still suitable for business use?

Posted on Oct 07 2014 by Stephen Barclay | Comments Off on Is broadband still suitable for business use?

A recent survey by the Citizen’s Advice Bureau found that over the past 12 months 30% of small businesses have experienced problems with their phone and broadband services leaving them unsatisfied. So we ask, is broadband still suitable for business use?

Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Gillian Guy, CEO of the Citizen’s Advice Bureau said “Poor broadband services are costing small firms business…A reliable broadband service is essential for firms to be able to operate.” The research found that almost 25% of small businesses have complained about service problems with 92% of complaints focusing on stability problems or total loss of service.

However, at the end of the day there is only so much that can be done to improve the broadband service for SMEs, after all by its nature broadband is a contended service with no service guarantees or SLAs and its performance is dependent on many factors such as internal wiring, distance from the exchange etc.

That being said, Ofcom have launched their own plans to improve the provision of broadband services for SMEs. Their own data showed more positive results, stating that 85% of SMEs believe they are well served by the UK market but there are still issues and Ofcom hopes its new plan will make high quality digital communications more accessible to SMEs.

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Social Media – Is it worth the effort?

Posted on Mar 03 2014 by Darren Farnden | 2 Comments

Business use of social media is rising exponentially, with more companies joining the likes of Facebook, Twitter, LinkedIn and many more by the day. However, while this may seem to be ‘marketing 101’ to most of us, a handful of big brands such as B&Q and Debenhams seem to be taking a rather different view of this brilliant marketing medium.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Somewhat ironically, when asked about Debenhams’ reasoning for slighting the tracking of social media performance, its ‘Customer Strategy and Insight Analyst’ Caroline Pollard retorted: “We haven’t really looked into social media tracking as we’re not sure what you get out of it and what it can be built on. Our board wants numbers, figures and concrete data, and there is not a lot of buy-in to get data on what customers feel about the company.” This seems an incredibly backwards approach in this modern age. How can you claim to not need something you don’t even know about?

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IP VPNs – Do you have the insight?

Posted on Feb 19 2014 by Darren Farnden | Comments Off on IP VPNs – Do you have the insight?
Categories : Business, PWAN

Effective communication is crucial to success and should be at the forefront of every business manager no matter what market they’re in. Over the past year Entanet has seen huge growth in IP VPN requests from its channel partners that support customers’ communication improvement. In fact, 2013 we saw our most hungry partners’ pipelines for high margin PWAN (Private Wide Area Network) solutions increase by over 50%. This rise in demand should encourage any reseller looking to expand their IT service product range to serve this highly flexible and profitable market.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Selling an IP VPN/PWAN solution requires a confident approach with a customer, based on a clear understanding of their business requirements, the key technical elements and a capability to put them together. In our experience this is where resellers often turn to their wholesale provider for help who, in our view, should have the resources to help scope, price, provision and support a solution that best meets the customer’s needs. While it’s true that some resellers have the knowledge and experience to sell and install sometimes complex PWAN solutions, we believe many more are wary of taking their first steps to developing long lasting and ‘sticky’ customer relationships. That needn’t be the case.

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Knowingly undersold

Posted on Nov 21 2013 by Darren Farnden | Comments Off on Knowingly undersold

Reliability – not price – is what really matters to resellers and customers when it comes to connectivity says Darren Farnden, Head of Marketing at Entanet.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

It’s always easy to focus on price when it’s all that the customer seems to be focused on and especially when connectivity services are promoted as a commodity. Do businesses really want a cheap service that can’t be relied upon?

At Entanet we’ve never espoused or promoted the low-cost-only route to selling. We always encourage and support our partners in promoting the key values of connectivity and, while this may seem like an obvious point to make, it’s one we believe is important to re-iterate time and time again because it’s all too easy to fall into the trap of selling on price and little else in a competitive and crowded market.

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How important is a network anyway?

Posted on Sep 05 2013 by Steve Lalonde | Comments Off on How important is a network anyway?

A customer once said to me (in quite colourful terms actually) that he couldn’t care less who owns the network, what technology it uses, where it is or how much it had cost to build-out, as long as it works. To most customers – and thus by default most resellers – that is fundamentally all that matters.

Steve Lalonde, Chief Technical Officer

Steve Lalonde, Chief Technical Officer

I’ve heard similar views expressed plenty of times and it’s easy to sympathise with this standpoint. From the end customer’s perspective, all that matters is that the service ‘does what it says on the tin’, as it were; that it delivers what it’s supposed to deliver. But to the partner, the network can make a distinct and vitally important difference.

The first and perhaps the biggest differentiator the network can give resellers is flexibility. Most service providers offer their partners a range of services, but they’re almost always quite tightly defined in terms of the bandwidth, usage allowances, thresholds, SLAs and other features. This is because the actual network belongs to someone else. If you wanted to tailor connectivity to suit a particular set of requirements, it might be possible, but there would almost certainly be limitations and restrictions on what you could do.

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Selling with care – A guide to consultative selling

Posted on Jul 22 2013 by Stephen Barclay | Comments Off on Selling with care – A guide to consultative selling

With businesses relying on their digital links to the outside world to stay operational, responsive and competitive, and more choice of connectivity services than ever, resellers need to focus on the needs of individual customers.

Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Any good sales person will tell you selling is mostly about listening and applying common sense to help the customer solve their problem. Unfortunately it’s not quite that simple. Every customer has a different story to tell and their own particular challenges. Every customer wants to be treated as a special case.

These truisms are becoming more pronounced in today’s market. Customers are faced with what must seem a bewildering array of connectivity options. They’re bombarded with messages about superfast broadband, EFM, GEA and many other kinds of service. All most of them want though is a reliable connection with the bandwidth, availability and performance they need to run their business efficiently.

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The connectivity scale part two: Where does broadband end and Ethernet begin?

Posted on Apr 19 2013 by Stephen Barclay | Comments Off on The connectivity scale part two: Where does broadband end and Ethernet begin?

In last weeks article (Part one) we started to look at the ‘connectivity scale’ and looked at the growing options around copper and fibre based broadband that are driving customers’ expectations of faster and more reliable services. Today we look at Ethernet based products that build on these expectations and deliver service attributes that are even more essential to business critical connectivity. Let’s start with GEA…

Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

GEA

GEA is a new service which begins to bridge the gap between fibre broadband and Ethernet based solutions. Like FTTC, GEA utilises the existing copper infrastructure (a single copper pair) between the customer premises and the cabinet and then uses fibre back to the exchange. However, from the exchange it delivers the traffic across the Ethernet core network, not the broadband one. This means it can deliver an uncontended and dedicated service with service guarantees. GEA provides a comprehensive SLA, choice of backup options and a 9 business hour return to service guarantee, making it an attractive and cost effective option for business customers looking for a guaranteed service with short installation times and symmetrical speeds from 2Mbps up to 20Mbps.

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The connectivity scale part one: Where does broadband end and Ethernet begin?

Posted on Apr 08 2013 by Stephen Barclay | 1 Comment
Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Just when you think you’ve got to grips with all the latest connectivity technologies, their features and how to confidently sell them, another one emerges!

With the launch of GEA (Generic Ethernet Access) you could be forgiven for being confused as to where broadband connectivity ends and Ethernet based connectivity begins. So, in this two part article we thought a little clarification of the key differentiators may be useful.

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