Technological change is happening at such a pace that it’s getting difficult to remember when things started happening. A year or so ago there was another phrase being brandished around causing our CTO to shout out that he’d completed yet another line on his iPhone’s ‘Buzzword Bingo’ app – ‘the cloud’.
Of course the concept is nothing new – reducing cost, simplifying IT management and improving flexibility by hosting stuff centrally has been around for a while, although described in other terms. More recently however, it seems everyone’s talking about ‘the cloud’ and how you need to get your head into it if you’re selling to businesses. It’s easy to see why too. The analyst, Gartner, predicts a 19 percent increase in cloud services revenue globally in 2011, even if it’ll only account for 2.3 percent of the entire IT market spend. A massive 83 percent growth by 2014 is forecast too.
- Silicon.com: Cloud computing: Why 2011 is the year to say ‘do it’
As a voice or data reseller though, it’s important to keep your feet firmly planted if you’re going to entertain spending even more of your valuable time and resources (and money) marketing ‘services in the cloud’. The one thing that underpins the successful sale of cloud-based or hosted services – whether they offer VoIP, software apps, email or something unique – is the stability, performance and reliability of the underlying connectivity infrastructure.Read More »