Posted on Mar 07 2013 by Darren Farnden | Comments Off on Are security concerns over cloud holding your customers back?
Darren Farnden, Head of Marketing
We’ve spoken many times in the past about the growing cloud market, the opportunity this represents for resellers and the crucial role that connectivity plays in supporting the migration of applications from on-premise to hosted ‘cloud based’ solutions. A recent Microscope survey supports our view and identified that a third of the small business market has yet to take the leap to cloud, representing a sizeable opportunity for the channel if the blockers to adoption can be addressed; and according to the survey a key concern is security.
This is something our partner Outsourcery recently discussed in their opinion guest blog – Adopting cloud computing – what’s holding your customers back?.
Following the Microscope survey Andy Burton, chairman of the Cloud Industry Forum, said of the levels of confidence for cloud services as a viable business for the channel: ”On the one hand it shows healthy progression from hype and over-optimism that follows any new market trend toward a more healthy and tempered outlook. But arguably it shows a greater sense of caution than I would have expected at this stage”.Read More »
Posted on Feb 13 2013 by Claire Dutton-Merrills | Comments Off on Poll: Do you have plans to promote and sell cloud services and supporting connectivity in 2013?
In our recent guest blog article written by one of our partners, Outsourcery, we discussed the potential reasons why your customers may be holding back from adopting cloud computing and how to overcome these.
We would like to know if you have plans to promote and sell cloud services and the supporting connectivity in 2013 and why you have decided to enter this market. Are you seeing a high level of demand from your customers? Or have you chosen not to sell cloud because you don’t think your customers are ready for it yet? Whatever, your experiences are please let us know by participating in our new poll or by leaving us a comment below.
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Posted on Jan 23 2013 by Guest | Comments Off on Adopting cloud computing – what’s holding your customers back?
There’s no denying that cloud computing is a profitable and rapidly growing market and one that is covered on almost a daily basis by the industry press. Entanet recently partnered with Outsourcery, a leading cloud computing provider, to ensure their high quality hosted services are backed up with reliable connectivity that’s fit for purpose, providing their channel of resellers with a complete business solution for customers adopting this popular new approach.
Claire Mitchell, Outsourcery
Yet, while we continue to see growth in this market, there are still many business customers that appear to be holding back from the obvious benefits that cloud computing can provide. In this guest blog from Claire Mitchell, Product Manager for Connectivity at Outsourcery, she describes why she thinks this is the case and how it can be overcome to encourage end user business customers to take the plunge into hosted services.
Is a lack of time a reasonable excuse?
Over the past few years there has been a sharp rise in the number of businesses adopting some aspect of cloud computing. Most businesses have initially adopted one or two cloud solutions and grown from there once they have gained confidence in their decision to adopt a cloud approach to their business. Our experience shows that once businesses learn more about the cloud solutions that are available to them and the benefits they bring, they are eager to adopt more. This brings with it profitable opportunities for our channel partners.
At Outsourcery companies usually approach our partners with one specific service in mind but are not always aware of the additional options open to businesses that have adopted or want to adopt a cloud approach.Read More »
Posted on Oct 15 2012 by Darren Farnden | Comments Off on Comms cuts through the cloud
Cloud. Isn’t this subject simply the latest in a long line of over-hyped concepts that will never really live up to the high expectations that everyone seems to be giving it? It seems any cloud sceptic soon meets forthright resistance from industry intelligentsia, who are entirely convinced that the cloud is not only here to stay but that it’s going to totally revolutionise the whole voice and data communications market.
Comms cuts through the cloud
The arguments are indeed convincing. Forrester Research has predicted that the cloud market will be worth around $61 billion in 2012. Future projections are even more startling, with Gartner forecasting worldwide cloud services revenues of $148.8 billion by 2014. Just about every commercial organisation, large and small, seems to be evaluating cloud services. The public sector is getting in on the act as well, with the government here in the UK launching its G-Cloud initiative as a way of helping public services all over the country cut the cost of IT.Read More »
Posted on Jun 19 2012 by Guest | Comments Off on The consumerisation of IT
By now you’re probably aware of terms like ‘cloud computing’ and ‘BYOD (Bring Your Own Device)’. In our guest article from O2 Wholesale, Head of Partners and Strategy Dan Cunliffe looks at another – the ‘consumerisation of IT’. What challenges does this pose for the channel?
Dan Cunliffe, Head of Partners & Strategy, O2 Wholesale
In just a few short years, consumers, not corporates, have found themselves in the driving seat of IT in the workplace and they’re breaking a new balance of power. In most instances, technology innovation is driven by the demands of the corporate and industrial world, with consumers benefitting further down the line. With the ‘consumerisation of IT’, this status quo has been turned on its head, causing pain for those responsible for managing corporate IT as they look to deliver what their users want without losing control altogether.
According to Michael Fauscette of IDC, the consumerisation of IT has been driven by two shifts – innovation in the technology and the expectations of employees. As technology becomes more accessible to people for their own use, their expectations are that what they use at work should be the same or as good as what they use at home.Read More »