The communications industry has seen its fair share of disruption. There are the players who are in a race to the bottom, labelling an increasing number of services provided by ISPs as utilities to be provided at lower cost and lower margin. Then there are those who are disruptive in their own ways by driving their businesses and the channel forward by adopting technologies and digital platforms to improve operational efficiencies, grow revenues and provide a first-class customer-experience. At Entanet, our focus throughout the disruption has been on providing the best possible service and transforming ourselves to firmly place our customers at the heart of our business. While this has meant adopting new and emerging technologies, what we’ve learned throughout our journey is that there’s more to transformation than just the digital element.Read More »
Choosing the right connectivity is critical for any business. Here’s five signs that a Leased Line is what you’re looking for.Read More »
Unless you’re an analyst by trade or nature, wading through market research to pinpoint opportunities can be at best time-consuming and at worst, difficult. So wouldn’t it be great if someone did all the reading for you and produced a guide to the opportunities that they’d identified on your behalf, leaving you time to do your actual day-job?
Look no further, for that is exactly what we’ve done. Our latest ebook – Connectivity opportunity in the SME marketplace – is a guide to the opportunities we’ve identified by analysing the latest stats to be published by Ofcom in their SME Consumer Experience Report 2016, which was published earlier this month.Read More »
Although the concept of digital transformation (aka digitisation, digitalisation or DX for short) has been around since as early as 2010, it’s really taken off in the last year, with Google searches for the term reaching a peak in November. It’s more than just a buzzword though; looking beyond the hype you can see the trend of businesses of all sizes “investing in new technology and business models with a specific focus on customer experience”. With this focus on providing the best possible customer experience (who, let’s be honest, vote with their feet) it’s obvious that businesses of all sizes must embrace DX in order to remain competitive. The good news is that, as a communications reseller, you’re in a great position to capitalise on the opportunities that businesses going through their DX journey bring because, quite simply, without connectivity DX is dead.Read More »
The next author to introduce himself to our readers is relative newcomer Paul Diamond, our Chief Operating Officer:
How long have you worked at Entanet?
I’ve been with Entanet for a year, but what a year it’s been! 2016 is our 20th year of trading and we’ve achieved most of our strategic goals, there’s just one more to go but we’re not quite at the end of the month yet. Of everything that we’ve achieved this year, I’m most proud that we were awarded the BS EN ISO 9001:2015 quality management accreditation; have delivered against our business objectives in the face of increasingly pressured margins and relaunched our partner portal, synergi, to provide partners with a system that is much more feature rich and user friendly than it’s predecessor.
For too long, the comms industry has followed, perhaps blindly, a product-led sales strategy to satiate the desire of business and residential customers alike wanting immediate access to the latest and greatest technologies that promise easier, quicker and simpler access to data. But the easy sale doesn’t always make for an appropriate solution to the user’s needs, after all there is no such thing as an off-the-shelf-one-size-fits-all solution.
Instead, resellers have an opportunity to set themselves apart from the pack by putting the basic business principle of ‘know your customer’ to work and looking first at the customer’s need rather than a product set with a particular commission level. More specifically, this means determining what a user intends to use their IP connection for, how reliant they’ll be on it, what their available budget is and how much peace of mind is needed in terms of business continuity.Read More »
At the risk of getting the prize for stating the obvious, we’re all using more data. Consumers are increasingly opting for unlimited packages for their fixed line broadband and competition in the mobile data marketplace continues to develop at a pace. Ofcom, in its annual report, consistently issues data proving that the domain of Homo Informaticus continues to grow year-on-year. To feed this unquenchable thirst the regulator has been working on behalf of the Government to figure out how best to implement the proposed Universal Service Obligation (USO), which will give everyone in Britain the ‘legal right’ to request a broadband connection providing download speeds of around 10Mbps. But for many the issue is that all of the improvements to national broadband coverage – be it the USO or the BDUK rollout of superfast broadband – are focused on download speeds and aren’t looking to improve upload speeds to the same degree.Read More »
You recognise the value of Ethernet connectivity to your business and appreciate its technological superiority for your customers, but do you really understand what happens once you’ve submitted your order? Can you answer your customers’ questions on delivery timescales or set expectations about wayleave? If you answered ‘no’ to just one of these questions, then our latest eBook is a must-read!
Not only does our Guide to Provisioning detail what we’ll do once you’ve submitted your Ethernet order, it also outlines all of the steps that are taken to successfully implement it – regardless of whether it’s a Leased Line, Ethernet in the First Mile (EFM) or Generic Ethernet Access (GEA). Helpfully it also describes anything that could potentially cause a delay, allowing you to set your customers’ expectations from the outset.Read More »
The next author to introduce himself to our readers is our Sales Director, Stephen Barclay…
How long have you worked at Entanet?
I first came to Entanet in August 2010, so I’m well on my way to six years of service.
What are your key responsibilities within the business and what are your areas of expertise?
As Entanet’s Sales Director I’m responsible for the strategic direction of our sales efforts and ultimately for both customer acquisition and retention. In reality this means that my role is quite diverse – from overseeing sales planning, forecasting and revenue targets to the strategic direction of how we engage with customers. This means making sure that we work in conjunction with our partners, that our sales process is consultative and that we support our partners to achieve their goals. Of course this also means ensuring that we have the appropriate skillset and expertise available within our team, specifically from a technical point of view – so that we can add value to our partners with our creative approach to solutions design.
Sometimes it’s difficult for customers to know where to start when choosing a connectivity solution. Are they clear about why they need it? Are they a business or domestic customer? How much are they focusing on download speed? What about uploads? Are they worried about sharing bandwidth? Do they expect service to be guaranteed? How much budget is available? Where is their physical geographic location? All of these will have an impact on the solution that you propose, but it’d be great to have an ‘at a glance’ guide to help you navigate your way through this minefield. The good news is that our latest eBook, an update to our popular Guide to Connectivity, provides all of the information that you need about the technologies currently available from Entanet.Read More »