Meet the author – Darren Farnden

Posted on Apr 17 2015 by Darren Farnden | Comments Off on Meet the author – Darren Farnden
Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

It’s time to introduce Entanet’s Head of Marketing and keen Opinion author, Darren Farnden…

How long have you worked at Entanet?

I started at Entanet in April 2006 so 9 years now.

 What are your key responsibilities within the business and what are your areas of expertise?

I run Entanet’s small but truly dynamic marketing team. A member of the management team, I’m responsible for ensuring we translate the company’s strategic direction into a plan that supports the business internally and our channel partners externally. This means we take ownership of everything from maintaining a high profile in the market, providing our own sales team and also partners with support and intelligence to help them sell, right through to communication with existing partners and attracting new ones and nurturing their interest. We’re sometimes fondly known as the colouring in department but we know we’d be missed.

With regards to opinion, which topics do you usually cover and why?

I cover quite a range of subjects – obviously anything directly linked to marketing such as the growing opportunities for resellers in social media, adhering to connectivity advertising rules and several of our selling related guides and eBooks. I’ve also previously discussed the Government’s plans to tackle copyright infringement through the controversial DEA and most recently discussed the pros and cons of classifying broadband as a utility.

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Fibre broadband: Is it really an ADSL cannibal?

Posted on Apr 08 2015 by Stephen Barclay | 3 Comments
Categories : Broadband, Fibre, Reselling
Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Superfast broadband, fibre broadband, FTTC – whatever you want to call it, it’s being promoted and discussed everywhere you look at the minute. Availability of FTTC is expanding rapidly, with over 66% of the UK now able to access the technology. That’s why pretty much every ISP out there is heavily promoting their own superfast broadband services to take advantage of this booming market. But, is fibre broadband simply an ADSL cannibal?

What’s an ADSL Cannibal?

By that I mean, customers with existing ADSL/2+ services simply upgrading to a fibre based service with their existing provider as opposed to new customers being attracted to the ISP. In other words is fibre broadband just a customer retention tool or is it also a useful customer attraction tool?

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The UK Budget 2015: What’s in the bag for the channel?

Posted on Mar 19 2015 by Paul Heritage-Redpath | Comments Off on The UK Budget 2015: What’s in the bag for the channel?

It’s that time of year again – Budget time and as this one comes before a General Election it’s unsurprisingly packed full of promises and big ideas.

Here’s a quick summary on what it has in store for our channel:

1. Ultra-fast broadband

First they promised (and delivered) superfast broadband (mainly achieved using Openreach’s fibre broadband roll-out) and now it’s all about a new ‘ambition’ to provide ‘nearly all UK premises’ with at least 100Mbps ‘ultrafast’ broadband.

From what we can tell they haven’t quantified that statement as yet but to be fair, most of the hard work to achieve this has already been done or has been committed to by the industry. For example, Virgin Media recently announced expanding their network to reach 17 million premises by 2020 (60% coverage) and BT have recently been discussing G.fast which would also help to achieve this target.

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Is there really still a market for FTTP?

Posted on Feb 25 2015 by Paul Heritage-Redpath | 2 Comments
Categories : Broadband, Fibre, Reselling

If you couple the increasing availability of ‘up to’ 80Mbps FTTC (Fibre To The Cabinet) broadband with the growing popularity of competitively priced Ethernet based services such as leased lines, GEA and EFM, we ask “Is there really still a market for FTTP?”

Paul

Paul Heritage-Redpath, Product Manager

While the answer is fundamentally ‘yes’ in our view, it’s important to understand that the potential market for FTTP customers is being squeezed. We are still receiving regular enquiries about FTTP from our resellers, who tell us they often struggled to find a wholesale provider for FTTP. It continues to be a viable option for business customers looking for high speed connectivity but who don’t need the service guarantees provided by Ethernet based solutions. It’s only real current Achilles heel is its limited availability, especially when compared to its more accessible cousin, FTTC.

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Is broadband still suitable for business use?

Posted on Oct 07 2014 by Stephen Barclay | Comments Off on Is broadband still suitable for business use?
Categories : Broadband, Business, Fibre, Reselling

A recent survey by the Citizen’s Advice Bureau found that over the past 12 months 30% of small businesses have experienced problems with their phone and broadband services leaving them unsatisfied. So we ask, is broadband still suitable for business use?

Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Gillian Guy, CEO of the Citizen’s Advice Bureau said “Poor broadband services are costing small firms business…A reliable broadband service is essential for firms to be able to operate.” The research found that almost 25% of small businesses have complained about service problems with 92% of complaints focusing on stability problems or total loss of service.

However, at the end of the day there is only so much that can be done to improve the broadband service for SMEs, after all by its nature broadband is a contended service with no service guarantees or SLAs and its performance is dependent on many factors such as internal wiring, distance from the exchange etc.

That being said, Ofcom have launched their own plans to improve the provision of broadband services for SMEs. Their own data showed more positive results, stating that 85% of SMEs believe they are well served by the UK market but there are still issues and Ofcom hopes its new plan will make high quality digital communications more accessible to SMEs.

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Is broadband’s bargain basement pricing to blame?

Posted on Oct 01 2014 by Steve Lalonde | Comments Off on Is broadband’s bargain basement pricing to blame?
Categories : 21CN, Digital Divide, Fibre, Network

The ‘superfast broadband’ rollout has regularly come under fire for its focus on utilising FTTC rather than FTTP/H to deliver superfast services to 100% of the UK population by 2017, but is the lack of FTTP coverage simply due to the ongoing rock bottom price war we are seeing across the broadband market?

Steve Lalonde, Chief Technical Officer

Steve Lalonde, Chief Technical Officer

While FTTC delivers superfast broadband speeds to its customers of up to 80Mbps, critics argue that this is not future-proof enough to accommodate our ever increasing demands and we should be aiming to implement FTTP which delivers speeds of up to 330Mbps. However, FTTP coverage is currently very limited and the initial target of delivering the service to 2.5 million premises was cut back in 2013, due to its expensive and more difficult installation.

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The A-Z of industry issues (Part 1)

Posted on Jun 25 2014 by Darren Farnden | Comments Off on The A-Z of industry issues (Part 1)

We cover a great deal of topical industry matters on this blog so as a quick overview and update, here is an (almost) complete A-Z to highlight some of the most controversial ones that we discuss regularly and that you might be interested in or at least should be aware of…

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

A – ADR (Alternative Dispute Resolution)

Back in 2012 OFCOM announced its plans to change the current ADR system for ISPs to make it more consistent. With the current system, very similar complaints can be dealt with very differently leading to dissatisfaction for the ISPs and the complainants. Little news has followed this announcement as OFCOM continued to gather feedback on the proposals but in March 2014 ISPA echoed our original perspective and called for changes to the cost allocation of the disputes as ISPs are usually left to pay for the ADR charges even when they win their cases. This is one to keep an eye on and we will provide updates as further news is announced.

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Focus on fibre: How can resellers benefit from the rollout’s progress?

Posted on Jun 02 2014 by Stephen Barclay | 1 Comment
Categories : BT, Fibre

The rollout of superfast broadband in the UK continues to dominate the headlines as BT and the Government (along with other ISPs and organisations) continue to invest heavily in delivering these services.

Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

BT’s investment has focused on delivering fibre based broadband and in particular FTTC, so we decided to take a look at their progress since the initial targets were set back in 2008:

At the start of the programme a £1.5billion investment was promised from BT with a target of reaching 40% UK coverage by 2012.This was quickly increased to £2.5billion with a 66% coverage target by 2014.

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