Posted on Mar 23 2017 by Paul Heritage-Redpath | Comments Off on ‘Growing up on the Internet’ – Education is key!
This week the House of Lords’ Communications Committee published a new report, ‘Growing up with the Internet’ which looks at how children should be protected online and sets out a number of new recommendations for industry and Government.
Key recommendations from the report are:
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- We recommend that all ISPs and mobile network operators should be required not only to offer child-friendly content control filters, but also for those filters to be ‘on’ by default for all customers. Adult customers should be able to switch off such filters.
- Those responsible for providing filtering and blocking services need to be transparent about which sites they block and why, and be open to complaints from websites to review their decisions within an agreed timeframe. Filter systems should be designed to an agreed minimum standard.
Posted on Jun 29 2016 by Paul Heritage-Redpath | Comments Off on Brexit: what needs to happen now that our government’s gone AWOL?
Shock, awe, disgust, celebration. Whatever your reaction, nobody ever expected that we’d be left with no leadership and no plan of action. With David Cameron’s resignation, George Osborne and Theresa May keeping a very low profile and Boris Johnson off playing cricket, one may be forgiven for thinking our government has gone AWOL in the wake of last week’s Referendum vote. In any case, there is no firm plan and we’re all left scratching our heads as to what Brexit actually means for our country, our personal lives and the industry that we represent.
Since businesses are keeping the country ticking over while the politicians scrabble around to decide who’s in charge and what needs to be done, we thought we’d seize the opportunity to remind Whitehall what needs to be considered so that the connectivity industry can depart from the EU as painlessly as possible. Read More »
Posted on Nov 12 2012 by Darren Farnden | Comments Off on Know your customers!
Is faster better for all? Resellers are always being encouraged to take the latest products to market and all too often the core message is ‘bigger-better-faster’. It’s little wonder that customers will ask about – and resellers will tend to sell – ‘speeds and volumes’.
Know your customer
We’ve seen the “Next Generation Network” became the “Now Generation Network” and, during the implementation and introduction of this new platform, we’ve all been constantly bombarded with technical and marketing messages about the latest and fastest connectivity services on offer. In a market where we’ve talked endlessly about speeds and volumes and led customers to believe ’faster is better’, how we manage customers’ expectations and, more importantly, educate them becomes a very important task.
First of all we need to recognise the change of the market’s dynamics. End users nowadays are more technically aware than before, due to the vast amount of marketing information available to them and this has significantly accelerated their adoption of technology. Years ago, end users valued their IT expertise at work and would replicate that experience in their homes. Today it seems everyone is an IT expert, with their experience of iPads, streaming television, Wi-Fi and 3G in their homes. Customers’ desire to take those technologies into work is driving businesses’ necessity to change. As a result, we often face customers who ’appear’ to know what they’re talking about with all their use of current jargon. They come to resellers having designed a solution for the issues that they want to address and ask for a specific product, with the best price seemingly being their most important consideration.Read More »
Posted on Oct 15 2012 by Darren Farnden | Comments Off on Comms cuts through the cloud
Cloud. Isn’t this subject simply the latest in a long line of over-hyped concepts that will never really live up to the high expectations that everyone seems to be giving it? It seems any cloud sceptic soon meets forthright resistance from industry intelligentsia, who are entirely convinced that the cloud is not only here to stay but that it’s going to totally revolutionise the whole voice and data communications market.
Comms cuts through the cloud
The arguments are indeed convincing. Forrester Research has predicted that the cloud market will be worth around $61 billion in 2012. Future projections are even more startling, with Gartner forecasting worldwide cloud services revenues of $148.8 billion by 2014. Just about every commercial organisation, large and small, seems to be evaluating cloud services. The public sector is getting in on the act as well, with the government here in the UK launching its G-Cloud initiative as a way of helping public services all over the country cut the cost of IT.Read More »
Posted on Sep 10 2012 by Stephen Barclay | Comments Off on The art of hearing
In a market crowded with connectivity solutions that – to the buyer – look very much the same, it’s more important for resellers to focus on the needs of the customer – but listening isn’t always enough.
The art of hearing
Let’s be honest, in the ICT industry we’re all guilty of constantly bombarding customers with technology terms and hyperbole. We blind customers with science and numbers as we compete voraciously for their business. We do this to such an extent that we often forget to ask them what it is that they want to achieve and, when we do ask them, we might listen but we don’t always hear.Read More »