Ethernet: is it a piece of cake?

Posted on Mar 12 2012 by Darren Farnden | Comments Off on Ethernet: is it a piece of cake?
Categories : Food for thought, Reselling

Increasingly we’re seeing more and more resellers moving into the Ethernet market. Leased line and EFM (Ethernet in the First Mile) deals are delivering greater margin and higher revenue. But surely selling such a high value solution means much more work, right? Wrong! So what is the big deal with selling Ethernet and why is it appearing on more resellers’ radar?

Ethernet - Is it a piece of cake?

Ethernet - Is it a piece of cake?

Those that have been part of the channel long enough will know that leased lines have been around for a long time, around 40 years in fact. For years they were hugely expensive and out of reach of many businesses, who had little choice but opt for lesser solutions to meet their connectivity needs. However as time has progressed, so have technological advancements and market forces, making Ethernet connectivity much more accessible and affordable.

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Are you riding a thoroughbred or a donkey?

Posted on Feb 13 2012 by Darren Farnden | Comments Off on Are you riding a thoroughbred or a donkey?
Categories : Food for thought
Food for thought

Food for thought

Let’s face it, business connectivity is becoming more ‘sophisticated’ but at the same time more ‘affordable’. Anyone serving business customers with voice and data communications need to ensure ‘Next Now Generation Access’ is a key part of their proposition. If you think back to the mid-late 1990s, companies practically needed a mortgage to get a leased line or simply used a dial-up connection if they’re requirements were limited to a bit of email and ‘web surfing’ (and they were the progressive ones). Move on 15-16 years and we read about business enhancing applications being accessible to everyone; instant collaboration between offices and employees worldwide being the cornerstone of businesses’ DNA; and demand for information being at levels never seen before. Businesses are seeking new ways to differentiate, streamline, outperform and win. Concurrently the dynamics of improved supply and growing demand have changed the pricing models of suppliers and for that reason NGA is both affordable and justifiable. If you’re going to win this business, you need to embrace everything that’s required to promote and provision NGA services.

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So, what’s your strategy for 2012?

Posted on Jan 10 2012 by Darren Farnden | Comments Off on So, what’s your strategy for 2012?
Categories : Food for thought

How was 2011 for you? A successful year? A competitive year? A tough year? Whether good or not so good, if you’re like most partners we work with you’ve no doubt started 2012 with every intention of building on what you’ve already achieved and make the year one of the best you’ve ever had.

Food for thought

Food for thought

Of course it’s easy to say you’re going to make more sales this year than last, attain better margins and be more profitable. How clear are you though about what’s going to make that happen? What types of business are going to make up your increased turnover? Which products are going to earn you the best margins? Who are you going to sell to? What’s your strategy? Hopefully you’re now reading this with contempt because you’re already very clear on your strategy and don’t need us suggesting what you should consider for the year ahead.

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Well done You!

Posted on Dec 07 2011 by Darren Farnden | Comments Off on Well done You!
Categories : Food for thought

What an incredible year it’s been! How much more can businesses take being thrown at them? Economic communities in crisis, UK austerity measures, changing leaders, deepening unrest – you’d think it’s enough to make business leaders bury their heads in the sand. Not in the UK voice and data reseller community though – resellers have demonstrated fantastic ambition and drive in 2011, so it’s hats off to you!

Food for thought

Food for thought

A year of growing opportunity

Feedback we’ve been given from partners is that 2011 has been a very positive year both in revenue and margin terms and they’re upbeat about their expectations for the year ahead. Emerging new products in broadband and Ethernet have included FTTC and EFM, while changes in fibre Ethernet pricing have opened up new opportunities for SMEs looking for affordable exclusive connections. Indeed, an area we’ve seen grow most dramatically has been in copper and fibre Ethernet and Ethernet-led IP VPNs.

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