Making the right connections

Posted on Aug 08 2012 by Darren Farnden | Comments Off on Making the right connections
Categories : Food for thought

It should be music to the channel’s ears that connectivity is becoming more critical to all businesses now and that the people running those businesses realise this. Rather than getting tied into something that limits their options for two years or more, they are looking for services that can genuinely meet their needs. Every customer, every set of requirements is unique. By their definition, CUSTOMers have CUSTOMised requirements – if you can offer a service that is tailored to those exact needs, you’ll likely win their business.

Making the right connections

Making the right connections

In today’s market we’re finding that resellers are recognising ever-greater opportunity in providing combined connectivity solutions that solve sometimes complex problems, often related to making information systems accessible to employees across disparate locations, guaranteeing business continuity, driving efficiency and many other reasons. To enable this to happen, virtually the same products are widely available to resell from many suppliers – copper and fibre broadband, EFM, leased lines, VoIP, SIP trunks; the list is extensive.

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Get into VoIP – It’s perfect timing!

Posted on Jul 09 2012 by Darren Farnden | Comments Off on Get into VoIP – It’s perfect timing!

Have you toyed with the idea of reselling VoIP solutions in the past? Maybe you were put off by lack of knowledge or didn’t believe there was a market for these services. If that was the case then now is the perfect time to re-evaluate your thinking.

Get into VoIP – It’s perfect timing!

Get into VoIP – It’s perfect timing!

The emergence of more stable and affordable connectivity solutions such as fibre broadband and EFM, coupled with a general market acceptance of the concept and practice of hosted applications, as well as advancements in VoIP services to reduce jitter and improve call quality mean that demand for VoIP is increasing rapidly.

An Illume consulting report states that between 2010 and 2011 there was over 20% growth in VoIP, 85% of which was in small businesses and shows the hosted VoIP market is growing 11% quarter on quarter. Similarly, IDC believe the Western European market will grow by 49% CAGR to be worth $0.7bn by 2014.

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Empowering customers, strengthening your business

Posted on Jun 13 2012 by Darren Farnden | Comments Off on Empowering customers, strengthening your business
Categories : Food for thought

Every day we’re seeing a rapidly growing interest among partners in the value they can derive from selling IP VPN services. Attracted by the potential of longer term contracts, higher margins and relationships that can open doors to even more business, they’re keen to understand what’s required, how to market and sell solutions and get help. If you’re in this group, read on…

Empowering customers, strengthening your business

Empowering customers, strengthening your business

What is an IP VPN?

For the technical experts, an IP VPN is a routed network that works at layer 3 of the OSI’s (Open Systems Interconnection Reference Model) seven layer model. For its routable protocol it uses IP (Internet Protocol).

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Is business good or could it be a lot better?

Posted on May 14 2012 by Darren Farnden | Comments Off on Is business good or could it be a lot better?
Categories : Featured, Food for thought

So, how’s 2012 shaping up for you business-wise? In our January Food for Thought article (So what’s your strategy for 2012?) we highlighted the need for having a clear strategy if your aim is to build upon what you’ve already achieved last year. Now that we’re five months into this year, are you following a specific plan or simply throwing money and resources at activities you hope will work?

Is business good or could it be a lot better?

Is business good or could it be a lot better?

A lot of businesses exist because of owner interest in a particular market, product or service. It’s maybe where they have previous experience or a passion. Others have evolved from an earlier idea that changed over time as new customers came on board. Whichever, a common problem that many owners and managers face is knowing where to apply their marketing spend in an effort to create opportunities for new business. Often a limited budget is focused on a limited number of activities that aren’t particularly successful. Furthermore, these activities are trying independently to generate enquiries. Realistically then, what level of success can be expected?

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Generic needs and specific desires

Posted on Apr 11 2012 by Darren Farnden | Comments Off on Generic needs and specific desires
Categories : Food for thought

Organisations tend to exist to provide products and services as a way of generating revenues that in turn make profits, provide people with an income for the long term, and serve society in some way. If you look behind these raisons d’être, you find a myriad of organisational needs. Businesses are looking for commercial differentiation to ensure they win new customers instead of losing out to competitors; for quicker decision making by those in charge or given key responsibilities; for peace of mind among stakeholders who have a vested interest in their success, whether in time or money terms.

Generic needs and specific desires

Generic needs and specific desires

In both the public and commercial sectors, organisations want to ensure efficient, smooth and co-operative interaction between teams to make sure things happen when they should; they also want to create an environment that people enjoy working in, so that productivity and customer service are as good as they can be and staff turnover is minimised.

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