2017: The year in review

Posted on Dec 21 2017 by Darren Farnden | Comments Off on 2017: The year in review

What a packed year 2017 has been for Entanet and for the sector as a whole. From the exciting news of us joining forces with CityFibre and creating a new breed of wholesaler, to an array of legislative developments including ongoing changes to the Investigatory Powers Act and Digital Economy Act and of course the continuing debates on related issues such as online encryption and how ISPs broadband speeds should be advertised – with much more to play out in all of these areas in 2018!

As ever we’ve tried to keep you at the heart of all the key issues through our opinion blog, so if you fancy a festive recap or perhaps an opportunity to catch up on some of the bits you may have missed over a mince pie, then download our ‘2017- A year of Opinion in review’ eBook for free.

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Channel Live: Why it’s definitely worth the trip

Posted on Aug 31 2017 by Darren Farnden | Comments Off on Channel Live: Why it’s definitely worth the trip

The industry has an all new, exciting and free-to-attend exhibition, Channel Live. It’s brought to you by Swink Events – the people behind Comms Business and the previous Convergence Summits (North and South), but this year it’s a single, centrally located event held at the NEC, Birmingham and it’s all taking place on 12-13th September. So, what’s new and why is it an event not to miss?

In terms of what’s new across the entire event, you can get all the details at www.channel-live.co.uk but to summarise, it offers an ideal opportunity to meet suppliers across the communications channel as well as a compelling seminar and panel debate programme. Entanet and CityFibre are both key ‘must see’ participants in the programme – on Wednesday 13th at Noon, Entanet CEO Elsa Chen will debate ‘value’ in the changing landscape of wholesale network providers with industry peers; while at 2.15pm, in a session that’s sure to be standing room only, CityFibre CEO Greg Mesch will sit alongside Openreach to discuss the building of wholesale networks in a digital world.

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5 Common misconceptions about GDPR

Posted on Jul 18 2017 by Paul Heritage-Redpath | Comments Off on 5 Common misconceptions about GDPR

No matter what industry you work in, GDPR (or General Data Protection Regulation) should be top of mind right now. It’s certainly big news for business facing journos at the moment. Yet despite the constant coverage there still seems to be a lot of confusion surrounding GDPR – this article aims to put common misconceptions straight and help you protect your business from potentially hefty fines.

Misconception #1 – It only affects companies based in the EU

Although GDPR is an EU law, it doesn’t just affect EU based companies. It affects any company that stores and uses information relating to any EU citizen regardless of where the company is based. It’s the first global data protection law.

Therefore, if your customer is based in an EU country or you hold any personal data (the definition of which has been expanded – see our free eBook for more info) of any EU citizen it will affect you and your business. The fact that the UK is in the process of leaving the EU also has no impact on our need to comply with this law.

The only way you don’t need to comply is if you can 100% prove that you do not hold or use any information about any citizens of any EU country.

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Corporate Social Responsibility: Is it worthwhile for businesses?

Posted on Apr 05 2017 by Darren Farnden | Comments Off on Corporate Social Responsibility: Is it worthwhile for businesses?

Corporate Social Responsibility (CSR), also known as ‘Social Impact’, isn’t just throwing a few quid to a charity each Christmas or sponsoring the Sales Manager’s half marathon, it’s much more than that and if implemented correctly, can have a truly positive effect on your business from improving staff motivation and productivity, through to reducing costs, improving public perception, reducing risk and increasing sales. Perhaps that’s why 64% of CEOs increased investment in Corporate Social Responsibility in 2016.

Our updated eBook explains how implementing a CSR strategy could make a positive difference to your business and the key considerations you need in place to ensure it works effectively.

Click to download your free copy

Whilst we’re on the subject of CSR and charitable activities – 25 members of the Entanet team are undertaking the Tough Mudder Challenge this May to raise more than £6,000 for Sands (Stillborn And Neo-natal Death Charity). If you’d like to support #teamenta please donate via our JustGiving page and use #teamenta in the comments section. Thanks for your support, we – and Sands – appreciate every penny!

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Autobiography of a DX journey

Posted on Mar 08 2017 by Darren Farnden | Comments Off on Autobiography of a DX journey

The communications industry has seen its fair share of disruption. There are the players who are in a race to the bottom, labelling an increasing number of services provided by ISPs as utilities to be provided at lower cost and lower margin. Then there are those who are disruptive in their own ways by driving their businesses and the channel forward by adopting technologies and digital platforms to improve operational efficiencies, grow revenues and provide a first-class customer-experience. At Entanet, our focus throughout the disruption has been on providing the best possible service and transforming ourselves to firmly place our customers at the heart of our business. While this has meant adopting new and emerging technologies, what we’ve learned throughout our journey is that there’s more to transformation than just the digital element.

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How will the GDPR and ePrivacy Directive affect your marketing?

Posted on Feb 22 2017 by Darren Farnden | Comments Off on How will the GDPR and ePrivacy Directive affect your marketing?

As marketers we’re used to dealing with changes and advancements, be they in the technology we promote and sell, the marketing practices and techniques that we use or the laws and regulations we must abide by. With regards to the latter, there are some significant changes on the horizon that we should all be aware of and adapt our marketing to comply with.

1. General Data Protection Regulation (GDPR)

General Data Protection Regulation (GDPR) is new European legislation that will come into force from 25th May 2018 and although the UK will be in the process of leaving the EU by then, it will still apply to anyone who collects or processes the personal data of any EU citizen. The UK Government is also expected to introduce ‘equivalent’ legislation to ensure we are able to continue to trade effectively with the EU post-Brexit. Therefore, it’s important we all know how to comply with GDPR and understand the effect it will have on our businesses, and in particular our marketing activities.

This new legislation is making headlines due to the tough financial penalties it threatens for data breaches – 4% of global turnover or €20 million. Whilst the security of our data is very important this legislation has wider reaching implications for marketers including:

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Will rural customers be left out in the cold again?

Posted on Jan 31 2017 by Darren Farnden | Comments Off on Will rural customers be left out in the cold again?

Just when we thought things were looking up for rural customers suffering from low speeds and poor service with the Government’s 10Mbps USO plans, it looks like a spanner has been thrown into the works by Sky Broadband’s new advertising approach.

It was recently reported by ISPReview.co.uk that Sky Broadband has changed their Internet access packages and will no longer sell broadband (of any type) to customers unable to support a Minimum Access Line Speed (MALS) of 2Mbps.

Why? Well, this news follows recent changes to the providers’ advertising approach where they now promote average speeds as opposed to the more prevalent ‘up to’ speed approach used by the majority of the industry (including Sky previously).

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Getting in on the action – opportunities in the SME market

Posted on Jan 24 2017 by Darren Farnden | Comments Off on Getting in on the action – opportunities in the SME market

Unless you’re an analyst by trade or nature, wading through market research to pinpoint opportunities can be at best time-consuming and at worst, difficult. So wouldn’t it be great if someone did all the reading for you and produced a guide to the opportunities that they’d identified on your behalf, leaving you time to do your actual day-job?

Look no further, for that is exactly what we’ve done. Our latest ebook – Connectivity opportunity in the SME marketplace – is a guide to the opportunities we’ve identified by analysing the latest stats to be published by Ofcom in their SME Consumer Experience Report 2016, which was published earlier this month.

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How to start small with Big Data

Posted on Aug 31 2016 by Darren Farnden | Comments Off on How to start small with Big Data

It seems you can’t read anything marketing related these days without encountering at least one mention of ‘Big Data’, the latest ‘it’ thing that helps businesses to build a single view of the customer for better business efficiency and greater sales and marketing success. But the smaller business can often be overwhelmed or put off investing in data analysis – after all, the thought of having to fund massive data warehouses with enough hardware and bandwidth to cater for zetabytes of data and the teams of analysts needed to interpret all of the information produced is enough to give any SME owner palpitations. Sometimes it’s less about the resources needed to make use of Big Data and more about where to begin – with data available in large quantities, how do you know that you’re working with the right data and how do you turn the insight generated into actions that will have a positive impact on the business? The good news is that it’s possible to start small with Big Data, working in an incremental way to slowly build up how you use customer data and insight to develop your customer centric sales and marketing activity that will have a positive effect on your business.

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Are the ASA and Ofcom ignoring the UK’s smaller ISPs yet again?

Posted on Jan 26 2016 by Darren Farnden | Comments Off on Are the ASA and Ofcom ignoring the UK’s smaller ISPs yet again?

News broke late last week that the ASA’s (Advertising Standards Authority) and Ofcom’s recent joint study into customers’ understanding of advertised broadband pricing has found it is ‘likely to mislead’ customers and in response they plan to impose a number of changes on all ISPs from 30th May 2016.

The suggested changes are as follows:

– Advertise all-inclusive up-front and monthly costs; no more separating out line rental

– Greater prominence for the contract length and any post-discount pricing

– Greater prominence for up-front costs

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