Last week, the ASA (Advertising Standards Authority) announced it’s ‘scoping a review’ into the use of the term ‘fibre’ to describe broadband services.
It said: “The UK Government’s recently published Digital Strategy made clear its commitment to invest in full-fibre broadband infrastructure, which is likely to make those services available to significantly more people, and also made clear its view that the term ‘fibre’ should only be used to describe full-fibre broadband services. A recent debate in Parliament saw those MPs who participated also expressing their concerns about the use of the term ‘fibre’ to describe part-fibre broadband services.
In response to that context and those concerns, we are now scoping a review of how we interpret the Advertising Codes when judging the use of the term ‘fibre’ to describe broadband services. In particular, we will be considering whether the use of that term is likely to cause people to be materially misled. Our work has already begun and we will provide an update with more information by the summer.”Read More »
Corporate Social Responsibility (CSR), also known as ‘Social Impact’, isn’t just throwing a few quid to a charity each Christmas or sponsoring the Sales Manager’s half marathon, it’s much more than that and if implemented correctly, can have a truly positive effect on your business from improving staff motivation and productivity, through to reducing costs, improving public perception, reducing risk and increasing sales. Perhaps that’s why 64% of CEOs increased investment in Corporate Social Responsibility in 2016.
Our updated eBook explains how implementing a CSR strategy could make a positive difference to your business and the key considerations you need in place to ensure it works effectively.
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Whilst we’re on the subject of CSR and charitable activities – 25 members of the Entanet team are undertaking the Tough Mudder Challenge this May to raise more than £6,000 for Sands (Stillborn And Neo-natal Death Charity). If you’d like to support #teamenta please donate via our JustGiving page and use #teamenta in the comments section. Thanks for your support, we – and Sands – appreciate every penny!Read More »
The communications industry has seen its fair share of disruption. There are the players who are in a race to the bottom, labelling an increasing number of services provided by ISPs as utilities to be provided at lower cost and lower margin. Then there are those who are disruptive in their own ways by driving their businesses and the channel forward by adopting technologies and digital platforms to improve operational efficiencies, grow revenues and provide a first-class customer-experience. At Entanet, our focus throughout the disruption has been on providing the best possible service and transforming ourselves to firmly place our customers at the heart of our business. While this has meant adopting new and emerging technologies, what we’ve learned throughout our journey is that there’s more to transformation than just the digital element.Read More »
As marketers we’re used to dealing with changes and advancements, be they in the technology we promote and sell, the marketing practices and techniques that we use or the laws and regulations we must abide by. With regards to the latter, there are some significant changes on the horizon that we should all be aware of and adapt our marketing to comply with.
1. General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR) is new European legislation that will come into force from 25th May 2018 and although the UK will be in the process of leaving the EU by then, it will still apply to anyone who collects or processes the personal data of any EU citizen. The UK Government is also expected to introduce ‘equivalent’ legislation to ensure we are able to continue to trade effectively with the EU post-Brexit. Therefore, it’s important we all know how to comply with GDPR and understand the effect it will have on our businesses, and in particular our marketing activities.
This new legislation is making headlines due to the tough financial penalties it threatens for data breaches – 4% of global turnover or €20 million. Whilst the security of our data is very important this legislation has wider reaching implications for marketers including: Read More »
Just when we thought things were looking up for rural customers suffering from low speeds and poor service with the Government’s 10Mbps USO plans, it looks like a spanner has been thrown into the works by Sky Broadband’s new advertising approach.
It was recently reported by ISPReview.co.uk that Sky Broadband has changed their Internet access packages and will no longer sell broadband (of any type) to customers unable to support a Minimum Access Line Speed (MALS) of 2Mbps.
Why? Well, this news follows recent changes to the providers’ advertising approach where they now promote average speeds as opposed to the more prevalent ‘up to’ speed approach used by the majority of the industry (including Sky previously).Read More »