Posted on Jan 31 2017 by Darren Farnden | Comments Off on Will rural customers be left out in the cold again?
Just when we thought things were looking up for rural customers suffering from low speeds and poor service with the Government’s 10Mbps USO plans, it looks like a spanner has been thrown into the works by Sky Broadband’s new advertising approach.
It was recently reported by ISPReview.co.uk that Sky Broadband has changed their Internet access packages and will no longer sell broadband (of any type) to customers unable to support a Minimum Access Line Speed (MALS) of 2Mbps.
Why? Well, this news follows recent changes to the providers’ advertising approach where they now promote average speeds as opposed to the more prevalent ‘up to’ speed approach used by the majority of the industry (including Sky previously).Read More »
Posted on Jan 24 2017 by Darren Farnden | Comments Off on Getting in on the action – opportunities in the SME market
Unless you’re an analyst by trade or nature, wading through market research to pinpoint opportunities can be at best time-consuming and at worst, difficult. So wouldn’t it be great if someone did all the reading for you and produced a guide to the opportunities that they’d identified on your behalf, leaving you time to do your actual day-job?
Look no further, for that is exactly what we’ve done. Our latest ebook – Connectivity opportunity in the SME marketplace – is a guide to the opportunities we’ve identified by analysing the latest stats to be published by Ofcom in their SME Consumer Experience Report 2016, which was published earlier this month.Read More »
Posted on Aug 31 2016 by Darren Farnden | Comments Off on How to start small with Big Data
It seems you can’t read anything marketing related these days without encountering at least one mention of ‘Big Data’, the latest ‘it’ thing that helps businesses to build a single view of the customer for better business efficiency and greater sales and marketing success. But the smaller business can often be overwhelmed or put off investing in data analysis – after all, the thought of having to fund massive data warehouses with enough hardware and bandwidth to cater for zetabytes of data and the teams of analysts needed to interpret all of the information produced is enough to give any SME owner palpitations. Sometimes it’s less about the resources needed to make use of Big Data and more about where to begin – with data available in large quantities, how do you know that you’re working with the right data and how do you turn the insight generated into actions that will have a positive impact on the business? The good news is that it’s possible to start small with Big Data, working in an incremental way to slowly build up how you use customer data and insight to develop your customer centric sales and marketing activity that will have a positive effect on your business.Read More »
Posted on Jan 26 2016 by Darren Farnden | Comments Off on Are the ASA and Ofcom ignoring the UK’s smaller ISPs yet again?
News broke late last week that the ASA’s (Advertising Standards Authority) and Ofcom’s recent joint study into customers’ understanding of advertised broadband pricing has found it is ‘likely to mislead’ customers and in response they plan to impose a number of changes on all ISPs from 30th May 2016.
The suggested changes are as follows:
– Advertise all-inclusive up-front and monthly costs; no more separating out line rental
– Greater prominence for the contract length and any post-discount pricing
– Greater prominence for up-front costsRead More »
Posted on Jan 12 2016 by Darren Farnden | Comments Off on The 7 ‘Must knows’ about your competitors
You’re aware of what your competitors are up to aren’t you? You know what products they offer and how much they charge? That’s all you need to know, right? Well actually, you may well be missing a trick or two by not evaluating other areas of their business and seeing how you measure up. Benchmarking your business objectives, positioning and marketing against that of your leading competitors could help you gain valuable insights into your own performance and highlight areas of improvement or new opportunities.
Our new eBook ‘7 Things You Must Know About Your Competitors’ explains 7 of the key areas to consider when trying to differentiate yourself. Read More »