Celebrating 20 years of Entanet

Posted on Feb 08 2016 by Darren Farnden | Comments Off on Celebrating 20 years of Entanet

This month Entanet celebrates 20 years in business and what a busy 20 years they’ve been! To set the scene, we were started back in 1996 by Taiwanese businessman Jason Tsai. Jason already operated the successful Enta Technologies and saw an opportunity in the provision of Internet services to technology resellers and alike. Entanet was born, delivering Internet connectivity, hosting and colocation services to channel partners. Our timeline below demonstrates just some of the major milestones the company has achieved since then.

We’ve seen many industry changes over the years with new competitors entering the market and old ones folding or being acquired; we’ve adopted a whole host of major regulatory changes and learned of various Government plans and policies to tackle everything from copyright infringement through to surveillance; and of course we’ve been excited to adopt numerous technological developments and advances, bringing new products and services and creating new market opportunities.

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The 7 ‘Must knows’ about your competitors

Posted on Jan 12 2016 by Darren Farnden | Comments Off on The 7 ‘Must knows’ about your competitors
Categories : Business, Marketing, Reselling

You’re aware of what your competitors are up to aren’t you? You know what products they offer and how much they charge? That’s all you need to know, right? Well actually, you may well be missing a trick or two by not evaluating other areas of their business and seeing how you measure up. Benchmarking your business objectives, positioning and marketing against that of your leading competitors could help you gain valuable insights into your own performance and highlight areas of improvement or new opportunities.

Our new eBook ‘7 Things You Must Know About Your Competitors’ explains 7 of the key areas to consider when trying to differentiate yourself.

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Does bigger mean better when it comes to customer service?

Posted on Sep 22 2015 by Neil Watson | Comments Off on Does bigger mean better when it comes to customer service?
Categories : Broadband, Reselling, Support

In a recent Which? survey reporting on the quality of customer service amongst 100 of the UK’s leading brands, several of our industry’s major players didn’t fair too well with BT, TalkTalk and Vodafone dominating the bottom of the league table along with a number of energy providers.

The biggest gripes reported were non-UK based call centres, automated phone systems and being passed around lots of different people and departments. In comparison, friendly and helpful staff, good product/service knowledge and speed of service were listed as ways to ensure customer satisfaction.

This comes in the same week that EE announced promises to improve their own broadband customer service after ongoing complaints and a hefty fine from Ofcom earlier this year. “I’m not going to offer any excuses because broadband customer service has simply not been good enough. I promise all of our customers that service is our top priority,” promised EE customer service boss Francoise Clemes.

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Ethernet: Can you put a price on service and delivery?

Posted on Sep 09 2015 by Stephen Barclay | Comments Off on Ethernet: Can you put a price on service and delivery?
Categories : Ethernet, Reselling
Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

In the last few years, the Ethernet market has seen booming demand as some SME customers move from DSL and upgrade to Ethernet based solutions. It’s not hard to see why, with the emergence of newer, cost effective solutions and very attractive initiatives such as the Government’s Connection Vouchers Scheme. Advancement in technology is also a key changing point, as we see more and more SMEs adopting hosted services.

However, with growth comes challenge, especially when dealing with the increase in demand and the effect it has on lead times. Managing customer expectations is imperative. While price is an important factor for most customers, the performance and quality of a solution is what really counts.

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Ethernet: Are all carriers the same?

Posted on Aug 18 2015 by Claire Williams | Comments Off on Ethernet: Are all carriers the same?
Categories : Ethernet, Reselling
Claire Williams, Provisioning Manager

Claire Williams, Provisioning Manager

If you’re selling Ethernet services to your business customers, ask yourself this question: How do I know I’m using the right Ethernet carrier for them?

What’s important here? Do you get involved in that decision about which carrier to go with, or do you have absolute confidence that your wholesale provider is making the right decision for your (and your customer’s) best interest? Is the carrier chosen purely on price or is more taken into account? Do you think all Ethernet carriers are basically the same?

We think it’s important that our partners realise Ethernet carriers are far from the same and their levels of service quality can vary. It’s not a good idea to judge them based solely on price, after all will your customer be happy with a cheaper solution if it takes two months longer to install, or if the provisioning process is full of problems and unexpected costs?

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Is bargain broadband pricing driving customer churn?

Posted on Jul 08 2015 by Stephen Barclay | Comments Off on Is bargain broadband pricing driving customer churn?
Categories : Broadband, Marketing, Reselling
Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

The pricing war in the consumer broadband market continues apace with lower and lower headline costs being announced every week. It’s becoming increasingly difficult for smaller ISPs to compete within this market, if you plan to compete based on price alone, that is. Realistically, only the big providers with large scale customer volumes can succeed with this strategy, and even then it’s not necessarily viable in the long term. With such a price sensitive market, is bargain broadband pricing driving customer churn and if so, how do we beat this to successfully retain customers?

How does pricing affect churn?

It’s generally agreed that it costs more to attract and recruit new customers than it does to retain existing ones. Forrester Research suggests it could cost up to 5 times more! So, it makes sense to aim to retain customers and reduce your churn. Not to mention the ongoing marketing and general business benefits gained from having a happy, long-term, ‘sticky’ customer base.

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Why are leased line prices still falling?

Posted on Jun 17 2015 by Paul Heritage-Redpath | Comments Off on Why are leased line prices still falling?
Categories : Business, Ethernet, Reselling

Back in 2001 the then industry regulator, OFTEL, forced the major carriers such as BT to offer leased line connections at wholesale rates to competing ISPs. This significantly opened up the market and was the beginning of the booming Ethernet industry seen today.

The costs of leased lines are significantly lower now and continue to fall year on year, and that presents a challenge for resellers looking to maintain healthy margins. Market competition plays an important part of course, but it’s not the only reason prices have come down and there are still plenty of good reasons why it’s important to offer leased lines and to offer them at competitive prices.

Our new eBook “Four key reasons why leased line prices are still falling (and how you can counter the competition)” explains why this is happening and how you can respond and thus take full advantage of this rapidly-growing sector of the market.

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What is quad-play for the business market?

Posted on May 19 2015 by Paul Heritage-Redpath | Comments Off on What is quad-play for the business market?
Categories : Business, Reselling

We’ve all heard of quad-play with regards to the consumer market right, where phone, broadband, TV/content and mobile all come from a single provider? The high-profile mergers and acquisitions currently taking place within the mobile market – between BT and EE and also Three and O2 – are expected to be followed by a major push to encourage quad-play uptake by home users. But what about the business market? Is there a market for quad-play there and, if there is, what would the bundle look like?

Traditionally, the consumer market always followed the business market with regards to adoption of the latest technologies and trends. But that’s changed over recent years and now it’s often the other way around. Consumers use a device, service or application at home, become familiar with it and then advocate its use in the workplace; that’s how BYOD (Bring Your Own Device) started and we’ve seen countless examples of it over recent years – VoIP, cloud computing, tablets and smart phones are just a few.

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Meet the author – Darren Farnden

Posted on Apr 17 2015 by Darren Farnden | Comments Off on Meet the author – Darren Farnden
Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

It’s time to introduce Entanet’s Head of Marketing and keen Opinion author, Darren Farnden…

How long have you worked at Entanet?

I started at Entanet in April 2006 so 9 years now.

 What are your key responsibilities within the business and what are your areas of expertise?

I run Entanet’s small but truly dynamic marketing team. A member of the management team, I’m responsible for ensuring we translate the company’s strategic direction into a plan that supports the business internally and our channel partners externally. This means we take ownership of everything from maintaining a high profile in the market, providing our own sales team and also partners with support and intelligence to help them sell, right through to communication with existing partners and attracting new ones and nurturing their interest. We’re sometimes fondly known as the colouring in department but we know we’d be missed.

With regards to opinion, which topics do you usually cover and why?

I cover quite a range of subjects – obviously anything directly linked to marketing such as the growing opportunities for resellers in social media, adhering to connectivity advertising rules and several of our selling related guides and eBooks. I’ve also previously discussed the Government’s plans to tackle copyright infringement through the controversial DEA and most recently discussed the pros and cons of classifying broadband as a utility.

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Fibre broadband: Is it really an ADSL cannibal?

Posted on Apr 08 2015 by Stephen Barclay | 3 Comments
Categories : Broadband, Fibre, Reselling
Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Superfast broadband, fibre broadband, FTTC – whatever you want to call it, it’s being promoted and discussed everywhere you look at the minute. Availability of FTTC is expanding rapidly, with over 66% of the UK now able to access the technology. That’s why pretty much every ISP out there is heavily promoting their own superfast broadband services to take advantage of this booming market. But, is fibre broadband simply an ADSL cannibal?

What’s an ADSL Cannibal?

By that I mean, customers with existing ADSL/2+ services simply upgrading to a fibre based service with their existing provider as opposed to new customers being attracted to the ISP. In other words is fibre broadband just a customer retention tool or is it also a useful customer attraction tool?

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