Tweet tweet – 20 business tips

Posted on Jan 15 2013 by Darren Farnden | Comments Off on Tweet tweet – 20 business tips

Over the past few years, Twitter has become a great resource for businesses to interact with their customers. Whether it’s using Twitter to generate leads or boost brand awareness, we believe it’s important for brands not to shy away from using it.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

For this reason, we recently created a short article for our channel partners as part of our monthly newsletter programme, listing the ‘20 top tips for business use of Twitter’. Not only that, we have also created our very first infographic full of business related facts about Twitter.

It would of course be hypocritical for us to write an article on Twitter if we weren’t using it as a business ourselves, which is why you can find us by searching for @Entanet or by visiting https://twitter.com/entanet.

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12 Top tips for email marketing beginners

Posted on Oct 30 2012 by Darren Farnden | Comments Off on 12 Top tips for email marketing beginners

With all the hype over the past few years being about social media you could be forgiven for thinking that email marketing was in decline, but you’d be wrong. Email marketing is still one of the most popular marketing techniques and one that can yield great results. However for a beginner, email marketing can be intimidating and full of pitfalls, so here are our 12 top tips to help you get started.

The top tips

1. The database

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Before you do anything you need a database to send the emails to. There are several key factors to consider here; do you purchase a list or build your own? Are your contacts all opt-ins or are you at risk of breaking data protection laws? Is this database relevant to the message you want to send? Is the database clean and up to date? Are you planning to build your own database over time (e.g. a list of existing customers)? You need to consider these points carefully. Most importantly, if you are not sure if your contacts have opted in to your emails – don’t send to them, when purchasing databases the list provider will be able to answer this for you.

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