The A-Z of industry issues (part 2)

Posted on Jul 02 2014 by Darren Farnden | No Comments

Here it is, what you’ve all been waiting for……the second part of our A-Z, or should that be K-Z of industry issues!

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

K – Kids and protecting them online

How do we effectively protect our children online? Where does parental responsibility end and parental controls begin? It’s a fine balancing act and an important one. Whilst we commend the largest consumer focused ISPs for providing free parental controls to help guard against unsuitable material for minors, it’s not the end of the story. This needs to be backed up with education and parental responsibility. This site contains some useful advice: http://www.saferinternet.org/safer-internet-day.

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Social Media – Is it worth the effort?

Posted on Mar 03 2014 by Darren Farnden | 2 Comments

Business use of social media is rising exponentially, with more companies joining the likes of Facebook, Twitter, LinkedIn and many more by the day. However, while this may seem to be ‘marketing 101’ to most of us, a handful of big brands such as B&Q and Debenhams seem to be taking a rather different view of this brilliant marketing medium.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Somewhat ironically, when asked about Debenhams’ reasoning for slighting the tracking of social media performance, its ‘Customer Strategy and Insight Analyst’ Caroline Pollard retorted: “We haven’t really looked into social media tracking as we’re not sure what you get out of it and what it can be built on. Our board wants numbers, figures and concrete data, and there is not a lot of buy-in to get data on what customers feel about the company.” This seems an incredibly backwards approach in this modern age. How can you claim to not need something you don’t even know about?

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Tweet tweet – 20 business tips

Posted on Jan 15 2013 by Darren Farnden | No Comments

Over the past few years, Twitter has become a great resource for businesses to interact with their customers. Whether it’s using Twitter to generate leads or boost brand awareness, we believe it’s important for brands not to shy away from using it.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

For this reason, we recently created a short article for our channel partners as part of our monthly newsletter programme, listing the ‘20 top tips for business use of Twitter’. Not only that, we have also created our very first infographic full of business related facts about Twitter.

It would of course be hypocritical for us to write an article on Twitter if we weren’t using it as a business ourselves, which is why you can find us by searching for @Entanet or by visiting https://twitter.com/entanet.

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Update: Web monitoring plans – open to abuse

Posted on Nov 02 2012 by Paul Heritage-Redpath | No Comments

EuroISPA’s monthly report for October 2012 contains this update on the Data Retention Directive: “On 23 October, Commissioner Malmström confirmed to the European Parliament that there will be a revision of the data retention directive (DRD) but not this year.

Paul

Paul Heritage-Redpath, Product Manager

The Commission maintains that the DRD should be improved and that it is necessary to ensure that Member States cannot access retained data for other purposes than the ones indicated in the DRD. Currently, the e-Privacy Directive enables Member States to require access to data for other purposes.

Therefore the Commission plans to revise the DRD together with the e-Privacy Directive. However, a reform of these Directives will only be possible after the current negotiations on the General Data Protection Regulation are finalized.

Commissioner Malmström could not indicate a concrete timetable yet but is likely that the revision of both Directives could be led by the new Commission in 2014/2015.”

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Web monitoring plans – open to abuse

Posted on May 16 2012 by Neil Watson | No Comments

The recent Queen’s speech has officially confirmed controversial plans for the Government to expand on the level of monitoring of UK citizens online in a bid to fight terrorism and to keep pace with technical changes such as social networks.

Neil Watson, Head of Service Operations

Neil Watson, Head of Service Operations

The new Communications Capabilities Development Programme (CCDP) has been brought into force by none other than The Conservatives, who ironically slammed a similar bill raised by Labour called the Interception Modernisation Programme (IMP). We covered the topic back in 2008, with: ‘Are we living in “1984”?’ and also in July last year with: ‘Big brother returns with a new name’.

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