A year in review – What did you think of 2011?

Posted on Dec 20 2011 by Elsa Chen | Comments Off on A year in review – What did you think of 2011?

It’s been a busy year for the industry with a lot of controversial topics and industry debates. Through this opinion blog we have covered many of the key issues and received a number of interesting comments from our readers. Therefore, we thought it would be beneficial to provide a review of 2011 which includes a number of opinions and comments from our partners and readers.

Elsa Chen, General Manager

Elsa Chen, General Manager

1. The dreaded DEA
First on the list in our 2011 review has to be the DEA. It has continued to plague the Internet industry this year and this looks set to continue into 2012. Barely a week has gone by where the DEA has not made the industry news in one form or another but the major points to remember are as follows:

  • 25% of the costs of the three strikes rule to be covered by ISPs
  • The BT and TalkTalk judicial review which has now been granted grounds for appeal
  • The popular Hargreaves’ report which aimed to restore some of the balance with regards to copyright infringement
  • Ofcom and the Government’s u-turn on website blocking plans despite the court decision to force BT to block the Newzbin2 website.
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Social Media Marketing: All hype or here to stay?

Posted on Sep 22 2011 by Darren Farnden | 2 Comments

If you’re like most people, you’re already on Facebook; at least have a Twitter account, even if you’ve not tweeted; and maybe even maintain a professional profile on LinkedIn. Are you using them though to help you grow your business? We must receive more than five emails a day from experts claiming to be able to boost our sales through a proactive social media marketing strategy.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

There can be no denying that social media is making a big impact. Facebook now has over 750million registered users worldwide and Twitter has 200million. Meanwhile, LinkedIn is said to now have over 100million members and after its recent launch, Google already claims to have 20million on Google+. If we include video in social media, YouTube exceeds 2billion views a day, has 24hours of video uploaded every minute and is available in 24 languages and across 22 countries.  Impressive stats!

Even the Government has realised the power of social media networks over recent weeks, with David Cameron investigating ways to stop criminality and violence being organised via these sites in response to the recent riots. Easier said than done I’m sure and that’s another topic.

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Anti-privacy prophet or just plain profiteering?

Posted on Jan 26 2010 by Darren Farnden | Comments Off on Anti-privacy prophet or just plain profiteering?

Back in December Facebook infuriated many of its users and a number of privacy organisations when it revealed changes to its existing privacy settings which encouraged users to make as much information as possible available to the entire web and even removed the ability to make your name, gender, city and friends list private. Facebook founder Mark Zuckerberg has now taken this privacy argument a step further claiming prophet status as he apparently foresaw a new social norm where we apparently care less for our privacy and are not concerned by the world and its dog seeing our personal information.

    Darren Farnden, Head of Marketing

    Darren Farnden, Head of Marketing

Firstly, I don’t know about you but I still care about my privacy and I am less than happy about sharing my personal information with the entire Internet. So his foreseen privacy-liberal world is not exactly the reality he is claiming, at least not just yet.

Zuckerberg states in his interview with TechCrunch “When I got started in my dorm room at Harvard, the question a lot of people asked was ‘why would I want to put any information on the Internet at all? Why would I want to have a website?’

And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that have people sharing all this information. People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.”

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Knowledge is power – good or bad!

Posted on Nov 25 2009 by Darren Farnden | Comments Off on Knowledge is power – good or bad!

Following our earlier articles regarding the rise of social networking and its potential privacy issues and our coverage of subjects such as cyber-bullying, when we heard the results of Ofcom’s latest report it raised a number of concerns.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Last month Ofcom released a report into children’s web access and their online habits.

The report shows that 35% of 12-15 year olds and 16% of 8-11 year olds now have access to the web in their bedrooms, up 20% and 9% respectively since 2007. Worryingly 60% of 12-15 year olds and one third of 8-11 year olds use the internet mostly on their own and one in five 5-7 year olds say they use the internet without an adult in the room.

From the parents’ point of view 45% of those whose children use the Internet at home state they have filtering software and controls in place but this leaves an obvious 55% of children using the Internet unsupervised with no parental restrictions in place.

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Social Networking: Harmless fun or security risk?

Posted on Aug 04 2009 by Darren Farnden | Comments Off on Social Networking: Harmless fun or security risk?

Updated: 19th November 2009

Leading social networking website Facebook has revised its existing privacy policy, stripping out technical and legal jargon and opting for a plain English approach. The new policy is also reported to encourage the use of Facebook’s privacy and security tools. Full details can be found at:

When you receive an unrequested sales call or a suspicious email do you provide them with your personal information? No, didn’t think so. Yet we appear more than happy to publish immense amounts of personal information online. Growth in the popularity of social networking sites such as Facebook, MySpace, Bebo and LinkedIN to name but a few, has led to growing concerns that those publishing their personal information online are unaware of the potential risks.

Darren Farnden, Marketing Manager

Darren Farnden, Marketing Manager

Tiscali recently commissioned a report into this issue and found that, of 2,505 people surveyed, the most common personal details published online are photos (68%), date of birth (49%), email addresses (40%) and 20% have even uploaded their job details. Worryingly the report also found that almost 1/3rd (30%) make their social networking profile public, whilst 13% were unaware of the difference between public and private profiles and an alarming 5% published their home address.

So why should we be worried by these stats? Well, information such as your full name, date of birth and address can easily be used by fraudsters to set up loans and credit cards in your name plus, by gathering detailed information about you, they can use this to try to persuade you that they are genuine and obtain more information from you such as your bank details. There are also more obvious security concerns over publishing things like you home address, telephone number or email address on the Internet.

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