Why SMEs should think about full fibre today!

Posted on Jul 25 2019 by Matthew Dyke | Comments Off on Why SMEs should think about full fibre today!

Matthew Dyke –
Business Development Consultant

As we move to an increasingly digital Britain the way the nation is consuming goods and services is changing at pace – which means the need for businesses to be forward-thinking and look for faster and smarter ways to operate is key – what underpins this digital revolution is ultra-fast and resilient full fibre connectivity.

The recent woes of household retailers like HMV, Toys R Us and BHS serve as the perfect illustration of the consequences when companies are slow to embrace digital change. The Royal Mail’s 2018 Delivery Matters UK Report also highlights that proportion of UK shoppers choosing to spend their money online is now 87%, meaning there is less place than ever for slow and ineffective connectivity in our modern e-commerce driven economy.

Source: Royal Mail Delivery Matter Report 2018

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Know your customers!

Posted on Nov 12 2012 by Darren Farnden | Comments Off on Know your customers!
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Categories : Blog, Uncategorized

Is faster better for all? Resellers are always being encouraged to take the latest products to market and all too often the core message is ‘bigger-better-faster’. It’s little wonder that customers will ask about – and resellers will tend to sell – ‘speeds and volumes’.

Know your customer

Know your customer

We’ve seen the “Next Generation Network” became the “Now Generation Network” and, during the implementation and introduction of this new platform, we’ve all been constantly bombarded with technical and marketing messages about the latest and fastest connectivity services on offer. In a market where we’ve talked endlessly about speeds and volumes and led customers to believe ’faster is better’, how we manage customers’ expectations and, more importantly, educate them becomes a very important task.

First of all we need to recognise the change of the market’s dynamics. End users nowadays are more technically aware than before, due to the vast amount of marketing information available to them and this has significantly accelerated their adoption of technology. Years ago, end users valued their IT expertise at work and would replicate that experience in their homes. Today it seems everyone is an IT expert, with their experience of iPads, streaming television, Wi-Fi and 3G in their homes. Customers’ desire to take those technologies into work is driving businesses’ necessity to change. As a result, we often face customers who ’appear’ to know what they’re talking about with all their use of current jargon. They come to resellers having designed a solution for the issues that they want to address and ask for a specific product, with the best price seemingly being their most important consideration.

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The art of hearing

Posted on Sep 10 2012 by Stephen Barclay | Comments Off on The art of hearing
Categories : Blog, Uncategorized

In a market crowded with connectivity solutions that – to the buyer – look very much the same, it’s more important for resellers to focus on the needs of the customer – but listening isn’t always enough.

The art of hearing

The art of hearing

Let’s be honest, in the ICT industry we’re all guilty of constantly bombarding customers with technology terms and hyperbole. We blind customers with science and numbers as we compete voraciously for their business. We do this to such an extent that we often forget to ask them what it is that they want to achieve and, when we do ask them, we might listen but we don’t always hear.

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Making the right connections

Posted on Aug 08 2012 by Darren Farnden | Comments Off on Making the right connections
Categories : Blog, Uncategorized

It should be music to the channel’s ears that connectivity is becoming more critical to all businesses now and that the people running those businesses realise this. Rather than getting tied into something that limits their options for two years or more, they are looking for services that can genuinely meet their needs. Every customer, every set of requirements is unique. By their definition, CUSTOMers have CUSTOMised requirements – if you can offer a service that is tailored to those exact needs, you’ll likely win their business.

Making the right connections

Making the right connections

In today’s market we’re finding that resellers are recognising ever-greater opportunity in providing combined connectivity solutions that solve sometimes complex problems, often related to making information systems accessible to employees across disparate locations, guaranteeing business continuity, driving efficiency and many other reasons. To enable this to happen, virtually the same products are widely available to resell from many suppliers – copper and fibre broadband, EFM, leased lines, VoIP, SIP trunks; the list is extensive.

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Empowering customers, strengthening your business

Posted on Jun 13 2012 by Darren Farnden | Comments Off on Empowering customers, strengthening your business
Categories : Blog, Uncategorized

Every day we’re seeing a rapidly growing interest among partners in the value they can derive from selling IP VPN services. Attracted by the potential of longer term contracts, higher margins and relationships that can open doors to even more business, they’re keen to understand what’s required, how to market and sell solutions and get help. If you’re in this group, read on…

Empowering customers, strengthening your business

Empowering customers, strengthening your business

What is an IP VPN?

For the technical experts, an IP VPN is a routed network that works at layer 3 of the OSI’s (Open Systems Interconnection Reference Model) seven layer model. For its routable protocol it uses IP (Internet Protocol).

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Generic needs and specific desires

Posted on Apr 11 2012 by Darren Farnden | Comments Off on Generic needs and specific desires
Categories : Blog, Uncategorized

Organisations tend to exist to provide products and services as a way of generating revenues that in turn make profits, provide people with an income for the long term, and serve society in some way. If you look behind these raisons d’être, you find a myriad of organisational needs. Businesses are looking for commercial differentiation to ensure they win new customers instead of losing out to competitors; for quicker decision making by those in charge or given key responsibilities; for peace of mind among stakeholders who have a vested interest in their success, whether in time or money terms.

Generic needs and specific desires

Generic needs and specific desires

In both the public and commercial sectors, organisations want to ensure efficient, smooth and co-operative interaction between teams to make sure things happen when they should; they also want to create an environment that people enjoy working in, so that productivity and customer service are as good as they can be and staff turnover is minimised.

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Are you riding a thoroughbred or a donkey?

Posted on Feb 13 2012 by Darren Farnden | Comments Off on Are you riding a thoroughbred or a donkey?
Categories : Blog, Uncategorized

Food for thought

Food for thought

Let’s face it, business connectivity is becoming more ‘sophisticated’ but at the same time more ‘affordable’. Anyone serving business customers with voice and data communications need to ensure ‘Next Now Generation Access’ is a key part of their proposition. If you think back to the mid-late 1990s, companies practically needed a mortgage to get a leased line or simply used a dial-up connection if they’re requirements were limited to a bit of email and ‘web surfing’ (and they were the progressive ones). Move on 15-16 years and we read about business enhancing applications being accessible to everyone; instant collaboration between offices and employees worldwide being the cornerstone of businesses’ DNA; and demand for information being at levels never seen before. Businesses are seeking new ways to differentiate, streamline, outperform and win. Concurrently the dynamics of improved supply and growing demand have changed the pricing models of suppliers and for that reason NGA is both affordable and justifiable. If you’re going to win this business, you need to embrace everything that’s required to promote and provision NGA services.

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So, what’s your strategy for 2012?

Posted on Jan 10 2012 by Darren Farnden | Comments Off on So, what’s your strategy for 2012?
Categories : Blog, Uncategorized

How was 2011 for you? A successful year? A competitive year? A tough year? Whether good or not so good, if you’re like most partners we work with you’ve no doubt started 2012 with every intention of building on what you’ve already achieved and make the year one of the best you’ve ever had.

Food for thought

Food for thought

Of course it’s easy to say you’re going to make more sales this year than last, attain better margins and be more profitable. How clear are you though about what’s going to make that happen? What types of business are going to make up your increased turnover? Which products are going to earn you the best margins? Who are you going to sell to? What’s your strategy? Hopefully you’re now reading this with contempt because you’re already very clear on your strategy and don’t need us suggesting what you should consider for the year ahead.

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Well done You!

Posted on Dec 07 2011 by Darren Farnden | Comments Off on Well done You!
Categories : Blog, Uncategorized

What an incredible year it’s been! How much more can businesses take being thrown at them? Economic communities in crisis, UK austerity measures, changing leaders, deepening unrest – you’d think it’s enough to make business leaders bury their heads in the sand. Not in the UK voice and data reseller community though – resellers have demonstrated fantastic ambition and drive in 2011, so it’s hats off to you!

Food for thought

Food for thought

A year of growing opportunity

Feedback we’ve been given from partners is that 2011 has been a very positive year both in revenue and margin terms and they’re upbeat about their expectations for the year ahead. Emerging new products in broadband and Ethernet have included FTTC and EFM, while changes in fibre Ethernet pricing have opened up new opportunities for SMEs looking for affordable exclusive connections. Indeed, an area we’ve seen grow most dramatically has been in copper and fibre Ethernet and Ethernet-led IP VPNs.

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Join the festive fun!

Posted on Dec 01 2010 by Gemma Dickinson | Comments Off on Join the festive fun!
Categories : Blog, Uncategorized

To celebrate the countdown to Christmas, Entanet has published an online advent calendar. Click here and open each day’s window as it becomes available to play a game. The games include childhood classics such as Pacman and Frogger and will lead you all the way up to the 25th December.

We hope you enjoy the fun and have a very Merry Christmas!

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