Posts Tagged ‘Advertising’

Unlimited broadband: Fact or Fiction?

Posted on Jul 05 2010 by Guest | 1 Comment

Following the recent news that the Advertising Standards Authority (ASA) is planning a review of ISPs’ use of terminology such as ‘unlimited broadband’, we invited Sebastien Lahtinen, co-founder of thinkbroadband.com, to guest blog on this subject.

Sebastien Lahtinen, Co-founder of thinkbroadband.com

Sebastien Lahtinen

Why ‘unlimited broadband’ is not a viable business proposition in today’s economic climate

In the last few years, broadband service providers have been offering what they call ‘unlimited’ broadband services in the hope of attracting customers in what has been a growth market. This has been possible as, historically, capacity of ISP networks has not been a major limiting factor when the typical broadband service was anything up to 2Mbps.

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Murdoch vs Google – biting the hand that feeds him?

Posted on Dec 02 2009 by Darren Farnden | Comments Off on Murdoch vs Google – biting the hand that feeds him?

Last month Media tycoon Rupert Murdoch, founder of News Corp which owns titles such as The Wall Street Journal, The Times and The Sun, announced plans to block Google from searching the company’s websites as he believes companies such as Google and Microsoft are “stealing” his stories for their own benefit.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

In his interview with Sky News Australia he stated “The people who simply just pick up everything and run with it – steal our stories, we say they steal our stories – they just take them. That’s Google, that’s Microsoft, that’s Ask.com, a whole lot of people … they shouldn’t have had it free all the time, and I think we’ve been asleep.”

He continued “There’s a doctrine called fair use which we believe could be challenged in the courts and barred altogether — but, you know, it’s OK. We’re getting a lot of advertising revenue, so we’ll take that slowly.”

But it’s not as one sided as Murdoch would have us believe. News Corp also benefits from its involvement with Google. Google is reported to deliver 100,000 clicks a minute to News Corps’ websites, that’s a lot of traffic to simply dismiss. Murdoch responded to this by questioning the quality of the traffic delivered by Google, stating that Google does not deliver loyal customers that would be willing to pay for his stories. “What’s the point of having someone come occasionally who likes a headline they see on Google?” he asked. “There’s not enough advertising in the world to make all the websites profitable. We’d rather have fewer people come to our website, but paying. Customers are very happy to pay for it when they buy a newspaper.”

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