Posted on Mar 07 2013 by Darren Farnden | Comments Off on Are security concerns over cloud holding your customers back?
Darren Farnden, Head of Marketing
We’ve spoken many times in the past about the growing cloud market, the opportunity this represents for resellers and the crucial role that connectivity plays in supporting the migration of applications from on-premise to hosted ‘cloud based’ solutions. A recent Microscope survey supports our view and identified that a third of the small business market has yet to take the leap to cloud, representing a sizeable opportunity for the channel if the blockers to adoption can be addressed; and according to the survey a key concern is security.
This is something our partner Outsourcery recently discussed in their opinion guest blog – Adopting cloud computing – what’s holding your customers back?.
Following the Microscope survey Andy Burton, chairman of the Cloud Industry Forum, said of the levels of confidence for cloud services as a viable business for the channel: ”On the one hand it shows healthy progression from hype and over-optimism that follows any new market trend toward a more healthy and tempered outlook. But arguably it shows a greater sense of caution than I would have expected at this stage”.Read More »
Posted on Feb 13 2013 by Claire Dutton-Merrills | Comments Off on Poll: Do you have plans to promote and sell cloud services and supporting connectivity in 2013?
In our recent guest blog article written by one of our partners, Outsourcery, we discussed the potential reasons why your customers may be holding back from adopting cloud computing and how to overcome these.
We would like to know if you have plans to promote and sell cloud services and the supporting connectivity in 2013 and why you have decided to enter this market. Are you seeing a high level of demand from your customers? Or have you chosen not to sell cloud because you don’t think your customers are ready for it yet? Whatever, your experiences are please let us know by participating in our new poll or by leaving us a comment below.
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Posted on Jan 23 2013 by Guest | Comments Off on Adopting cloud computing – what’s holding your customers back?
There’s no denying that cloud computing is a profitable and rapidly growing market and one that is covered on almost a daily basis by the industry press. Entanet recently partnered with Outsourcery, a leading cloud computing provider, to ensure their high quality hosted services are backed up with reliable connectivity that’s fit for purpose, providing their channel of resellers with a complete business solution for customers adopting this popular new approach.
Claire Mitchell, Outsourcery
Yet, while we continue to see growth in this market, there are still many business customers that appear to be holding back from the obvious benefits that cloud computing can provide. In this guest blog from Claire Mitchell, Product Manager for Connectivity at Outsourcery, she describes why she thinks this is the case and how it can be overcome to encourage end user business customers to take the plunge into hosted services.
Is a lack of time a reasonable excuse?
Over the past few years there has been a sharp rise in the number of businesses adopting some aspect of cloud computing. Most businesses have initially adopted one or two cloud solutions and grown from there once they have gained confidence in their decision to adopt a cloud approach to their business. Our experience shows that once businesses learn more about the cloud solutions that are available to them and the benefits they bring, they are eager to adopt more. This brings with it profitable opportunities for our channel partners.
At Outsourcery companies usually approach our partners with one specific service in mind but are not always aware of the additional options open to businesses that have adopted or want to adopt a cloud approach.Read More »
Posted on Apr 04 2011 by Darren Farnden | 1 Comment
Technological change is happening at such a pace that it’s getting difficult to remember when things started happening. A year or so ago there was another phrase being brandished around causing our CTO to shout out that he’d completed yet another line on his iPhone’s ‘Buzzword Bingo’ app – ‘the cloud’.
Darren Farnden, Head of Marketing
Of course the concept is nothing new – reducing cost, simplifying IT management and improving flexibility by hosting stuff centrally has been around for a while, although described in other terms. More recently however, it seems everyone’s talking about ‘the cloud’ and how you need to get your head into it if you’re selling to businesses. It’s easy to see why too. The analyst, Gartner, predicts a 19 percent increase in cloud services revenue globally in 2011, even if it’ll only account for 2.3 percent of the entire IT market spend. A massive 83 percent growth by 2014 is forecast too.
As a voice or data reseller though, it’s important to keep your feet firmly planted if you’re going to entertain spending even more of your valuable time and resources (and money) marketing ‘services in the cloud’. The one thing that underpins the successful sale of cloud-based or hosted services – whether they offer VoIP, software apps, email or something unique – is the stability, performance and reliability of the underlying connectivity infrastructure.Read More »
Posted on Sep 24 2009 by Darren Farnden | Comments Off on Clash of the techy titans
It’s not surprising to find two of the IT industry’s giants, Microsoft and Google, coming to blows now and again and these two have certainly had their fair share of scraps in the past, yet the momentum of their latest clashes has been significantly noticeable and has definitely got the industry press talking. In this article we investigate what all of the hype is really about and we’ll start with a recap of what’s been happening.
Darren Farnden, Marketing Manager
The latest round of clashes started with Google’s launch of Chrome, an alternative browser based on new technologies which enables faster loading times, improved security and a number of new features, including the sandboxing of tabs.
By sandboxing individual tabs if a single website hangs or crashes the rest of the tabs are unaffected, an innovative and useful feature. This product launch was seen as a direct challenge to Microsoft’s Internet Explorer service but in fact it makes perfect sense that Google would want some control over the method of delivering traffic to its core search business.Read More »