Last year in April the ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) released new guidelines governing the advertising of broadband speeds and ‘unlimited’ broadband packages.In a previous article ASA broadband guidelines – What will it mean for resellers? we discussed the details of the guidelines, the likely impact on end users and for the industry and what they would entail for resellers. We came to the conclusion that although we recognised that the ASA and CAP were attempting to protect consumers and prevent them from being misled, the guidelines would cause further confusion and could potentially have a negative impact on the digital divide in the UK. We feared that these guidelines would put a lot of providers off advertising altogether and that this could lead to speed information being withdrawn completely. A year on we review the situation and see what the effect has been.Read More »
Posts Tagged ‘Digital Divide’
Last week news broke that Fujitsu has plans with TalkTalk and Virgin Media to implement its own fibre network in order to reach 5 million homes in rural areas and provide a competitive alternative to BT Openreach’s infrastructure.
In a rather woolly press release, Fujitsu says its network will run fibre optic cables direct to the home, using Cisco hardware to deliver up to 1Gbps symmetrical speeds with an option to increase to 10Gbps and beyond at a later stage. It will also bypass the existing BT cabinets by using underground and overhead infrastructure, enabling the ISPs involved to reach areas where broadband provision is at its poorest.
As well as involving TalkTalk and Virgin Media, Fujitsu plans to offer the network to other interested ISPs on a wholesale basis, providing “truly open access to all ISPs offering the end customer unrivalled choice of services over a single physical connection.” Whether or not TalkTalk and Virgin Media will be granted a preferential deal is still to be determined, but it would seem likely considering their early involvement.
- ISPReview.co.uk: UPD2 Fujitsu and Major UK ISPs to Deliver New Superfast Broadband to 5m Rural Homes
However, this entire plan is reliant on Ofcom successfully forcing BT Openreach to provide access to its ducts and telegraph poles on a “fair, reasonable and non-discriminatory” basis. This has been a controversial topic in its own right over recent years and has been the subject of ongoing industry debate.Read More »
There has been an ongoing industry debate over controversial advertising practices regarding broadband for quite some time. ISPs have been criticised repeatedly for advertising broadband quoting maximum achievable headline speeds and for claiming that packages include ‘unlimited’ bandwidth when they are actually subject to Fair Usage Policies (FUPs) and/or traffic shaping. Some argue that advertising broadband in this way causes confusion among customers, often setting their expectations unrealistically high. Therefore last week the ASA (Advertising Standards Agency), BCAP (British Code of Advertising Practice) and CAP (Committee of Advertising Practice) outlined their latest proposals for tackling the issue.
Commenting on the review the ASA state: “In 2010 the ASA asked the bodies that write the Advertising Codes (CAP and BCAP) to review broadband speed claims in advertisements as part of a wider look at advertising in the telecommunications sector.
CAP and BCAP are now consulting on their proposals for new advertising guidance on the use of “Up to” broadband speed and “Unlimited” usage claims in telecommunications advertising.
The key issues are whether consumers can actually achieve advertised speeds and “unlimited” usage of telecommunications services as claimed. The objective is to produce guidance for the industry to aid their interpretation of the Misleading Advertising sections of the CAP and BCAP Codes.”
While we agree there needs to be clarity and accuracy around broadband services we have significant concerns over the review’s proposals which are currently based on the following options:Read More »
What an eventful year 2010 has proven to be! We saw a new coalition Government take power; we lost yet another World Cup; we saw a number of terrible natural disasters including the Haiti earthquake and the Pakistan floods; volcanic ash grounded our planes; students rioted over tuition fees; the iPhone 4 and iPad were launched; and the winter Olympics were held in Vancouver. But enough about all that – what happened in the Internet industry? Our recap of 2010 highlights some of the most topical issues that affected the industry this year.
The most controversial of them all
Let’s start with arguably the most controversial story of the year – the Digital Economy Bill. We started covering this highly controversial topic back in 2009 but during 2010 we saw this Bill become an Act (DEA) as it was hastily pushed through the pre-election wash-up, much to the dismay of its opponents, which include Entanet. However, there is some good news. A judicial review called for by BT and TalkTalk was granted in November and is expected to be held in April 2011.
- Opinion.enta.net: DEA – Finally, time for some common sense!
Unsurprisingly, the DEA’s supporters are opposing the review and continue to insist that it is satisfactory. Just last week news broke that FAST (Federation Against Software Theft) has organised an event at the House of Commons on 12th January 2011 to ‘discuss’ the topics surrounding the DEA well before the full hearing is expected.Read More »
Last week the Department for Business Innovation and Skills published a 61 page plan titled “Britain’s Superfast Broadband Future” as part of its aim for the UK to have “the best broadband network in Europe by 2015”.
- BIS.gov.uk: Britain’s Superfast Broadband Future
For quite some time now we and others in the industry have discussed the Government’s plans for rolling out superfast broadband, often focusing on key aspects like the 2Mbps USC and using the BBC license fee to fund this, opening up the fibre ducts and reaching the most rural communities via the use of satellite and mobile services. When discussing these highly topical issues the industry has continuously called for more detail explaining exactly how these plans would be achieved and funded. And so we had high expectations of the new publication.
So what does the report reveal?
Having read the report our conclusion is ‘don’t hold your breath’. Don’t get me wrong, we think it’s laudable that the Government recognises the need to deliver a good level of access to communities that fall outside of the more densely populated areas that ‘the market’ first generally serves. It’s just that, well, we can’t help but feel its grand plan will become logistically constrained by complexity, regulatory debate and excessive demand.Read More »