Posts Tagged ‘Marketing’

Knowingly undersold

Posted on Nov 21 2013 by Darren Farnden | Comments Off on Knowingly undersold

Reliability – not price – is what really matters to resellers and customers when it comes to connectivity says Darren Farnden, Head of Marketing at Entanet.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

It’s always easy to focus on price when it’s all that the customer seems to be focused on and especially when connectivity services are promoted as a commodity. Do businesses really want a cheap service that can’t be relied upon?

At Entanet we’ve never espoused or promoted the low-cost-only route to selling. We always encourage and support our partners in promoting the key values of connectivity and, while this may seem like an obvious point to make, it’s one we believe is important to re-iterate time and time again because it’s all too easy to fall into the trap of selling on price and little else in a competitive and crowded market.

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The connectivity scale part two: Where does broadband end and Ethernet begin?

Posted on Apr 19 2013 by Stephen Barclay | Comments Off on The connectivity scale part two: Where does broadband end and Ethernet begin?

In last weeks article (Part one) we started to look at the ‘connectivity scale’ and looked at the growing options around copper and fibre based broadband that are driving customers’ expectations of faster and more reliable services. Today we look at Ethernet based products that build on these expectations and deliver service attributes that are even more essential to business critical connectivity. Let’s start with GEA…

Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

GEA

GEA is a new service which begins to bridge the gap between fibre broadband and Ethernet based solutions. Like FTTC, GEA utilises the existing copper infrastructure (a single copper pair) between the customer premises and the cabinet and then uses fibre back to the exchange. However, from the exchange it delivers the traffic across the Ethernet core network, not the broadband one. This means it can deliver an uncontended and dedicated service with service guarantees. GEA provides a comprehensive SLA, choice of backup options and a 9 business hour return to service guarantee, making it an attractive and cost effective option for business customers looking for a guaranteed service with short installation times and symmetrical speeds from 2Mbps up to 20Mbps.

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The connectivity scale part one: Where does broadband end and Ethernet begin?

Posted on Apr 08 2013 by Stephen Barclay | 1 Comment
Stephen Barclay, Head of Sales

Stephen Barclay, Head of Sales

Just when you think you’ve got to grips with all the latest connectivity technologies, their features and how to confidently sell them, another one emerges!

With the launch of GEA (Generic Ethernet Access) you could be forgiven for being confused as to where broadband connectivity ends and Ethernet based connectivity begins. So, in this two part article we thought a little clarification of the key differentiators may be useful.

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ASA broadband advertising guidelines – any clearer now?

Posted on Mar 28 2013 by Darren Farnden | Comments Off on ASA broadband advertising guidelines – any clearer now?

Last year in April the ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) released new guidelines governing the advertising of broadband speeds and ‘unlimited’ broadband packages.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

In a previous article ASA broadband guidelines – What will it mean for resellers? we discussed the details of the guidelines, the likely impact on end users and for the industry and what they would entail for resellers. We came to the conclusion that although we recognised that the ASA and CAP were attempting to protect consumers and prevent them from being misled, the guidelines would cause further confusion and could potentially have a negative impact on the digital divide in the UK. We feared that these guidelines would put a lot of providers off advertising altogether and that this could lead to speed information being withdrawn completely. A year on we review the situation and see what the effect has been.

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Tweet tweet – 20 business tips

Posted on Jan 15 2013 by Darren Farnden | Comments Off on Tweet tweet – 20 business tips

Over the past few years, Twitter has become a great resource for businesses to interact with their customers. Whether it’s using Twitter to generate leads or boost brand awareness, we believe it’s important for brands not to shy away from using it.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

For this reason, we recently created a short article for our channel partners as part of our monthly newsletter programme, listing the ‘20 top tips for business use of Twitter’. Not only that, we have also created our very first infographic full of business related facts about Twitter.

It would of course be hypocritical for us to write an article on Twitter if we weren’t using it as a business ourselves, which is why you can find us by searching for @Entanet or by visiting https://twitter.com/entanet.

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