Posts Tagged ‘Marketing’

Will the big boys’ commitment to traffic management transparency help consumers?

Posted on Mar 17 2011 by Neil Watson | Comments Off on Will the big boys’ commitment to traffic management transparency help consumers?

In the face of widespread debate about net neutrality and increasing consumer unrest about how Fair Use Policies and traffic management affects their broadband experience , the Broadband Stakeholder group (BSG) and seven of the UK’s largest ISPs have published a new Voluntary Code of Practice regarding broadband transparency. This new code of practice will be piloted by BT, Sky, TalkTalk, Virgin Media, O2, Three and Vodafone throughout 2011, with review and potentially further adoption by other ISPs in early 2012.

Neil Watson, Head of Service Operations

Neil Watson, Head of Service Operations

Commenting on the new code Antony Walker, CEO of the Broadband Stakeholder Group, said:
“There has been more heat than light in the debate about traffic management over recent years. This commitment to provide clear and comparable information in a common format is very important. It will not only help to ensure consumers are better informed about the services they buy and use, but will also provide a clearer picture for policy makers of the way in which traffic management is actually used in the UK market.

Consumers need to be able to make informed choices about the services they buy and policy makers need to be able to make informed decisions about the policy and regulatory framework they set. This new commitment provides an essential building block for getting both of these things right.”

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Broadband advertising review- as simple as A, B or C?

Posted on Feb 09 2011 by Darren Farnden | Comments Off on Broadband advertising review- as simple as A, B or C?

There has been an ongoing industry debate over controversial advertising practices regarding broadband for quite some time. ISPs have been criticised repeatedly for advertising broadband quoting maximum achievable headline speeds and for claiming that packages include ‘unlimited’ bandwidth when they are actually subject to Fair Usage Policies (FUPs) and/or traffic shaping. Some argue that advertising broadband in this way causes confusion among customers, often setting their expectations unrealistically high. Therefore last week the ASA (Advertising Standards Agency), BCAP (British Code of Advertising Practice) and CAP (Committee of Advertising Practice) outlined their latest proposals for tackling the issue.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Commenting on the review the ASA state: “In 2010 the ASA asked the bodies that write the Advertising Codes (CAP and BCAP) to review broadband speed claims in advertisements as part of a wider look at advertising in the telecommunications sector.

CAP and BCAP are now consulting on their proposals for new advertising guidance on the use of “Up to” broadband speed and “Unlimited” usage claims in telecommunications advertising.

The key issues are whether consumers can actually achieve advertised speeds and “unlimited” usage of telecommunications services as claimed. The objective is to produce guidance for the industry to aid their interpretation of the Misleading Advertising sections of the CAP and BCAP Codes.”

While we agree there needs to be clarity and accuracy around broadband services we have significant concerns over the review’s proposals which are currently based on the following options:

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That was the year that was!

Posted on Dec 22 2010 by Elsa Chen | Comments Off on That was the year that was!

What an eventful year 2010 has proven to be! We saw a new coalition Government take power; we lost yet another World Cup; we saw a number of terrible natural disasters including the Haiti earthquake and the Pakistan floods; volcanic ash grounded our planes; students rioted over tuition fees; the iPhone 4 and iPad were launched; and the winter Olympics were held in Vancouver. But enough about all that – what happened in the Internet industry? Our recap of 2010 highlights some of the most topical issues that affected the industry this year.

Elsa Chen, General Manager

Elsa Chen, General Manager

The most controversial of them all
Let’s start with arguably the most controversial story of the year – the Digital Economy Bill. We started covering this highly controversial topic back in 2009 but during 2010 we saw this Bill become an Act (DEA) as it was hastily pushed through the pre-election wash-up, much to the dismay of its opponents, which include Entanet. However, there is some good news. A judicial review called for by BT and TalkTalk was granted in November and is expected to be held in April 2011.

Unsurprisingly, the DEA’s supporters are opposing the review and continue to insist that it is satisfactory. Just last week news broke that FAST (Federation Against Software Theft) has organised an event at the House of Commons on 12th January 2011 to ‘discuss’ the topics surrounding the DEA well before the full hearing is expected.

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What exactly is superfast broadband?

Posted on Nov 09 2010 by Guest | Comments Off on What exactly is superfast broadband?

The definition of ‘superfast broadband’ continues to cause confusion amongst the industry and more importantly customers  as ISPs lay claim to providing ‘superfast’ services and various government bodies appear to be muddying the waters rather than providing clarification. We asked Editor in Chief of ISPreview.co.uk, Mark Jackson, for his opinion on what exactly constitutes superfast broadband.

So what is superfast broadband?

To most people “broadband” simply means “Internet access”, or perhaps even “faster Internet access”, yet as a descriptive term it’s relatively useless. You can’t define a new technology simply by saying it and its presence in ISP package titles certainly won’t help to describe how fast your expected Internet connection should be.

There was a time when the term broadband became synonymous with “fast Internet access”, albeit spoken in comparison to ancient dialup (narrowband) connections. Similarly most attempts to define the term ultimately remain highly subjective to the time period in which they were first penned, yet crucially what was fast then is slow today.

However an inability to define something so common place as broadband could have serious repercussions for future generations of “super-fast” (Next Generation Access) services, which the government is currently trying to plug as a solution for the country’s aging telecoms infrastructure. After all, just what is “superfast”?

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Poll: What do you think should be done about the advertising of broadband speeds?

Posted on Sep 09 2010 by Claire Dutton-Merrills | 2 Comments

It has recently been reported that ISPs are misleading their consumers on the real speeds of their broadband services. We would like to know what you think should be done about the advertising of broadband speeds. Therefore we have added a new poll to find out your thoughts. Remember you can also leave us a comment below.

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