Posts Tagged ‘Marketing’

Poll: What do you think about the ASA review of ‘unlimited’ broadband?

Posted on Jul 12 2010 by Gemma Dickinson | Comments Off on Poll: What do you think about the ASA review of ‘unlimited’ broadband?

Our latest article features a guest blog from co-founder of Thinkbroadband.com, Sebastien Lahtinen, regarding the subject of ‘unlimited’ broadband. Mr Lahtinen argues that the concept of ‘unlimited’ broadband is no longer viable and welcomes the proposed ASA review into ISP’s use of the terminology in their advertising of broadband packages. We agree with Mr Lahtinen but are also keen to find out what you think. Therefore we have added a new poll via which you can share your views. Remember you can also leave us a comment below.

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Unlimited broadband: Fact or Fiction?

Posted on Jul 05 2010 by Guest | 1 Comment

Following the recent news that the Advertising Standards Authority (ASA) is planning a review of ISPs’ use of terminology such as ‘unlimited broadband’, we invited Sebastien Lahtinen, co-founder of thinkbroadband.com, to guest blog on this subject.

Sebastien Lahtinen, Co-founder of thinkbroadband.com

Sebastien Lahtinen

Why ‘unlimited broadband’ is not a viable business proposition in today’s economic climate

In the last few years, broadband service providers have been offering what they call ‘unlimited’ broadband services in the hope of attracting customers in what has been a growth market. This has been possible as, historically, capacity of ISP networks has not been a major limiting factor when the typical broadband service was anything up to 2Mbps.

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2009 – The good, the bad and the ugly!

Posted on Dec 09 2009 by Elsa Chen | Comments Off on 2009 – The good, the bad and the ugly!

As we approach the end of an eventful year I thought it would be apt to take a look back over the main industry talking points of 2009 to evaluate what happened, why we were discussing it and where we are currently at. When we have completed that let’s take a stab at predicting what we will be discussing in 2010.

Elsa Chen, General Manager

Elsa Chen, General Manager

The ‘hottest’ topic of 2009 was undoubtedly illegal file sharing

We first covered this subject back in April with an article discussing the Pirate Bay case. The four founders of the website ‘The Pirate Bay’ were found guilty in a Swedish court for assisting the illegal downloading of copyrighted material.  They were each sentenced to 1 year in jail and ordered to pay £2.4million in damages to the entertainment industry. This was the catalyst that started the raging debate between the entertainment industry, the government and ISPs which continues to this date. The entertainment industry and a number of high profile MPs, in particular Peter Mandelson, are calling for a three strikes and you’re cut-off policy. However, ISPs have continuously raised concerns regarding the accuracy of correctly identifying offenders and the fact that cutting a user off is presuming guilt before a fair trial with minimal and potentially flawed evidence.

This topic continued to be covered for several months and was once again inflamed with the release of the Digital Britain Report which actually advised against a three strikes policy, much to the annoyance of the entertainment industry.

So where are we at now?

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Ofcom flexes its muscles on mis-selling but is it tough enough?

Posted on Oct 20 2009 by Neil Watson | Comments Off on Ofcom flexes its muscles on mis-selling but is it tough enough?

The issue of mis-selling in the telecoms industry has been around for several years and for several years regulator Ofcom has been trying to tackle it. Despite regulations for fixed line telecoms providers and a Code of Practice for sales and marketing activities mis-selling remains a serious problem in the UK. Ofcom’s statistics show one in forty UK households fall victim to mis-selling every year with an estimated cost to consumers of £40million in 2008.

Neil Watson, Technical Support Manager

Neil Watson, Technical Support Manager

Now Ofcom has decided it’s time to get tough. Following an original consultation in March, last month Ofcom announced a two staged set of proposals to tackle the issue:

Stage One Proposals

  • Clarification and simplification of regulations and, particularly, moving away from a Code of Practice approach to absolute prohibitions within General Conditions (GCs);
  • Extending Cancel Other rules to all providers [and withdrawing BT’s Cancel Other Direction]; and
  • Clarifying record keeping obligations.
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Marketing Tips for Techies (Part 2 of 2)

Posted on Apr 01 2009 by Darren Farnden | Comments Off on Marketing Tips for Techies (Part 2 of 2)
Tags :
Categories : Featured, Marketing

Those of you who read our recent article ‘Marketing Tips for Techies (Part 1)’ will already know how to produce marketing literature, write effective press releases, tackle updating your website and execute successful email marketing campaigns.

Darren Farnden, Marketing Manager

Darren Farnden, Marketing Manager

As promised in the last article, this time we will provide useful tips on Search Engine Marketing including Search Engine Optimisation and paid search marketing, Social Media Marketing and we will be giving you some advice on how to make the most of your resources. So let’s get started.

The world of ‘Search’

Search Engine Marketing (SEM), for those who understand how to use it, can be one of the most effective advertising platforms currently available.

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Through which media would you prefer your Reseller/ISP to communicate with you online?

Posted on Mar 12 2009 by Claire Dutton-Merrills | 4 Comments
Tags :
Categories : Marketing

We’ve added a new poll asking through which media you would prefer your Reseller/ISP to communicate with you online. We’re interested to hear your input so please feel free to cast your vote irrespective of which ISP you use.

You can find the poll on the right of the screen and you can choose up to three answers.

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Marketing Tips for Techies (Part 1 of 2)

Posted on Feb 24 2009 by Darren Farnden | Comments Off on Marketing Tips for Techies (Part 1 of 2)
Tags :
Categories : Marketing

Entanet’s position as a wholesale provider of connectivity services means we enjoy close working relationships with reseller partners of varying shapes and sizes. It has been noticed and is unsurprising given the nature of the industry, that a significant proportion of our resellers employ staff from a highly technical background and few benefit from any dedicated marketing or sales experience.

Darren Farnden, Marketing Manager

Darren Farnden, Marketing Manager

Numerous conversations on this topic have brought to our attention that many of our partners, in particular our smaller resellers, feel they lack the skills and experience needed to effectively market their business and despite a clear awareness of the importance of proactive marketing (especially in the current economic climate) many feel they don’t know where to start and are looking for guidance.

So if you fall into this category, I thought I’d share a few key pointers with you to get you started. If by the end you think I’ve missed anything important or think we need to cover a topic in more detail or if you want to share your own experiences of what works and what doesn’t, add a comment and let us know.

Ok, so before we jump into the detail a little note to remember. Don’t feel that you have to do everything and do it all at once. There will never be enough hours in the day! Instead have a read through and pick out the points that you think you could tackle and then break those down further into manageable chunks, maybe just try to implement one activity a month and see how you get on.

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