Posts Tagged ‘Ofcom’

Time for the DEA to get its Act together

Posted on Jun 06 2013 by Darren Farnden | Comments Off on Time for the DEA to get its Act together

Things have been quiet on the Digital Economy Act (DEA) front for a long time now. Our last update (Opinion: Is the DEA old before its time?) indicated that the three strikes warning letters would not ‘go live’ until early 2014, a whole 4 years after the Act was passed. Now it would seem more delays could be afoot.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

The DEA was rushed through parliament at the end of Labour’s reign of power, receiving little discussion before becoming an Act – much to the dismay of ISPs and other parties across the country. It outlined a 12 month monitoring period of infringers, who would subsequently receive three warning letters before being ‘cut-off’.

Three years on from the Act being passed and it would appear the three strikes policy is no closer to being implemented, with a finger in the air guess being 2016 at the earliest. A never ending barrage of disputes over its practicalities and the sharing of costs between Rights Holders and ISPs has been its main delay.

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ASA broadband advertising guidelines – any clearer now?

Posted on Mar 28 2013 by Darren Farnden | Comments Off on ASA broadband advertising guidelines – any clearer now?

Last year in April the ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) released new guidelines governing the advertising of broadband speeds and ‘unlimited’ broadband packages.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

In a previous article ASA broadband guidelines – What will it mean for resellers? we discussed the details of the guidelines, the likely impact on end users and for the industry and what they would entail for resellers. We came to the conclusion that although we recognised that the ASA and CAP were attempting to protect consumers and prevent them from being misled, the guidelines would cause further confusion and could potentially have a negative impact on the digital divide in the UK. We feared that these guidelines would put a lot of providers off advertising altogether and that this could lead to speed information being withdrawn completely. A year on we review the situation and see what the effect has been.

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USC: Solving the digital divide?

Posted on Jun 17 2009 by Darren Farnden | 2 Comments

Updated 26th August 2009:

It seems the government has proposed a controversial amendment to the Digital Britain report. The disconnection of illegal file sharers was originally ruled out in favour of warnings and technical measures but it now appears to be back on the agenda. You can read more about this here:

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The Digital Britain final report has now been released by Lord Carter and outlines Government’s plans to introduce a new Universal Services Commitment (USC) ensuring 100% UK broadband coverage with speeds of at least 2Mbps by 2012. The existing USC which applies only to BT and Kcom will be replaced and the burden will be shared by the industry as a whole.

Darren Farnden, Marketing Manager

Darren Farnden, Marketing Manager

The long awaited report confirms the ongoing speculation of the 2Mbps USC and confirms that this will be achieved by a number of technologies including home wiring improvements, Fibre to the Cabinet (FTTC) and mobile and satellite solutions to reach the most remote areas. Over recent months there has been mounting speculation as to how this expected USC would be achieved and funded. Possibly the most shocking outcome of the report is the news that public funding will be used to find the most cost effective technology to bring 2Mbps broadband to the UK’s ‘not-spots’.

We’re pleased to see that Government recognises the importance of improving customer experience to all areas of the UK. However, if customers in more rural areas are to actually enjoy the same level of service as those in urban areas then achieving 2Mbps really must be viewed as the first stepping stone. Lord Carter clearly concurs with this view, stating his reasoning for the 2Mbps limit is based on “current consumer expectations, the growing importance of video and increasing multiple use in the home.” He continues “At 2Mbps, all homes should be able to fully benefit from the most basic range of applications, services and opportunities offered by broadband.”

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