Posts Tagged ‘Reselling’

Why ISPs need a 21CN strategy – today

Posted on Dec 04 2008 by Neil Watson | Comments Off on Why ISPs need a 21CN strategy – today

The UK’s broadband infrastructure is developing, through BT21CN, to provide next generation services such as ADSL2+ and pressure is increasing on ISPs to put themselves in a suitable position to provide them. Both residential and business customers want speed, resilience and flexibility at a price that doesn’t break the bank, especially in the current economic climate.

Neil Watson, Technical Support Manager

Neil Watson, Technical Support Manager

ISPs now have little choice about whether or not to broaden their product portfolios – the market has made that decision for them. What’s important now is that they determine how best to approach 21CN in order to compete and retain, if not grow, their market share. In short, they must have a 21CN strategy that’s right for their business.

Deciding the right strategy isn’t straightforward however. Right now, ISPs are deliberating over what seem to be the only two options – “Do we invest heavily in the infrastructure required to take Wholesale Broadband Connect (WBC), or take the lesser, managed option, Wholesale Broadband Managed Connect (WBMC)?”

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