Posts Tagged ‘SaaS’

Don’t get dizzy in the cloud…

Posted on Apr 04 2011 by Darren Farnden | 1 Comment

Technological change is happening at such a pace that it’s getting difficult to remember when things started happening. A year or so ago there was another phrase being brandished around causing our CTO to shout out that he’d completed yet another line on his iPhone’s ‘Buzzword Bingo’ app – ‘the cloud’.

Darren Farnden, Head of Marketing

Darren Farnden, Head of Marketing

Of course the concept is nothing new – reducing cost, simplifying IT management and improving flexibility by hosting stuff centrally has been around for a while, although described in other terms. More recently however, it seems everyone’s talking about ‘the cloud’ and how you need to get your head into it if you’re selling to businesses. It’s easy to see why too. The analyst, Gartner, predicts a 19 percent increase in cloud services revenue globally in 2011, even if it’ll only account for 2.3 percent of the entire IT market spend. A massive 83 percent growth by 2014 is forecast too.

As a voice or data reseller though, it’s important to keep your feet firmly planted if you’re going to entertain spending even more of your valuable time and resources (and money) marketing ‘services in the cloud’. The one thing that underpins the successful sale of cloud-based or hosted services – whether they offer VoIP, software apps, email or something unique – is the stability, performance and reliability of the underlying connectivity infrastructure.

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Clash of the techy titans

Posted on Sep 24 2009 by Darren Farnden | Comments Off on Clash of the techy titans

It’s not surprising to find two of the IT industry’s giants, Microsoft and Google, coming to blows now and again and these two have certainly had their fair share of scraps in the past, yet the momentum of their latest clashes has been significantly noticeable and has definitely got the industry press talking. In this article we investigate what all of the hype is really about and we’ll start with a recap of what’s been happening.

Darren Farnden, Marketing Manager

Darren Farnden, Marketing Manager

September 2008
The latest round of clashes started with Google’s launch of Chrome, an alternative browser based on new technologies which enables faster loading times, improved security and a number of new features, including the sandboxing of tabs.

By sandboxing individual tabs if a single website hangs or crashes the rest of the tabs are unaffected, an innovative and useful feature. This product launch was seen as a direct challenge to Microsoft’s Internet Explorer service but in fact it makes perfect sense that Google would want some control over the method of delivering traffic to its core search business.

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